“OKRs are a mindset. They exist to help you make choices about what to build and what not to build. The team needed a different guiding principle – and I didn’t know exactly what it was, but it needed them to think more deeply about why they were doing this work.”
https://www.takahe.org.nz/heat-death-of-the-internet/
Not to be pedantic but this article describes the world wide world not the Internet. While this dystopian future emerges for the humans using the web, there’s a golden age for the machines using the Internet. Sensors livestream the status of every streetlight in world, the levels of microplastics in the ocean, the heart rate and step count of millions of people. Powerful machine learning algorithms analyse huge amount of data and spot patterns showing how the physical world is interconnected in ways beyond human comprehension.
Driving from A to B, the shortest, most obvious route has roadworks. Even so, it’s still the quickest route… if you only think about yourself and how long your journey takes.
If you think about the effect you journey the queue has on all the other cars, the accumulated delay you create for all those other drivers, then the better thing to do is to take a route that avoids the roadworks, even if it takes slightly longer for you.
Think more widely.
Fight for the things that you care about, but do it in a way that will lead others to join you.
Ruth Bader Ginsburg
When everyone knows the same thing, everyone can make aligned decisions. When different people know different things, they make different decisions.
This is why communication is so important in modern (non- command and control) organisations. Without this tacit means of coordination, the only thing that can happen is misalignment.