Remediation

Remediation

“Remediation” is a media theory which focuses on the incorporation or representation of one medium in another medium. According to the book Remediation: Understanding New Media by J. David Bolter and Richard A. Grusin, remediation is a defining characteristic of new digital media because digital media is constantly remediating its predecessors. This theory states that the media’s existence is related to other media forms; it is fundamentally comparative and assumes that media does not possess autonomous formal or technical specificity, but that it exists only in relation to other media forms and practices. Remediation may or may not present a connection to the original source. The theory also argues that new media does not present a historical break or rupture with the past, but rather it defines their newness through the refashioning of the present media forms.

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