Shooting crooked arrows at moving targets Roger on 16/02/2021 Related Category: Notes Post navigation Previous: Previous post: Creating adaptive leadership in Greater ManchesterNext: Next post: 7 ways to increase your product’s virality: 1. Nurture WOM 2. Incentivize WOM 3. Make the product better w/ friends/colleagues 4. Make the product only useful w/ friends/colleagues 5. Generate sharable content 6. Increase experiential serendipity 7. Increase engagement Thread