Digital for charities in a post-digital world

We live in a post-digital world. We’ve been heading that way since the term was first used over ten years ago, but following the digital reality we all lived through last year and are living through today, we can well and truly say that today we are living in a post-digital world. And charities are too.

To say our world and lives are post-digital is not to imply digital is over, that it is to be replaced with something else, but instead it means that digital is now so embedded and intertwined into our lives that it ceases to be extraordinary. Digital is just expected now. We don’t meet or call, we Zoom or Whatsapp. We don’t go to the bank to withdraw cash, we pay with NFC-enabled smart phones. If we want to know something we google it without a second thought. If ‘digital’ is “Applying the culture, processes, business models & technologies of the internet-era to respond to people’s raised expectations.”, then perhaps post-digital is recognising that those expectations aren’t considered raised anymore, they just the usual experience.

What does this mean for charities? It creates even more impetus for charities to digitise in order to keep pace with the rest of a digitised society. The design of that new website isn’t going to impress anyone, even less so if the systems and processes behind it don’t meet basic user needs. Having live chat doesn’t help if it can’t be used to access the same support that is available by phone.

As technology sinks further into the background of experience, and the online/offline distinction disappears, the everyday expectation of charities will be that their services and products are user-focused: simple, easy to use, solving a problem for people, safe, secure & private, and continuously improving.

For charities, at a time when many are stretched and squeezed, the added pressure of having to digitise to meet the everyday expectations may seem like an impossible task. But it doesn’t have to. Digital doesn’t have to mean new technology infrastructure, new websites, more systems. Start with digital thinking. Understand what it really means to be operating in a digital society. For example, artificial intelligence is more and more a part of our lives, but for charities keeping pace doesn’t mean implementing AI, it means thinking about how AI might affect beneficiaries and then how the charity could counter those affects. In a post-digital world, where digital experience and interaction is everyday, digital thinking is essential.

Other stuff to read about post-digital

Weeknotes #234

What I did this week:

Product fit

I’ve been working on a product assessment before making a recommendation as to whether it’s a good fit for meeting organisational requirements across safeguarding, technology, operations, and people, and how that fit might change over time. Part of that assessment is to construct a test so I’ve been collating a long list of swear words, football hooligan gang names, mental health trigger words, and racist and sexist insults to use as triggers for understanding how we might recognise their use, understand their meaning (which is always very contextual), and respond in positive supportive ways.

Outcome-thinking

Had a very interesting chat about what it means to be outcome-driven. It’s not a normal way of thinking (well, for most people anyway). Having to answer for yourself whether this thing you’re about to do is going to get you closer to your goal relies on having done lots of thinking about those goals and how your theory of change works. It feels almost normal to me, but maybe I have one of those weird brains that means I already know why I’m saying what I say in a meeting, and what I’m trying to achieve by saying it, and how achieving that thing will help achieve a bigger goal. You can’t be outcome-driven unless you have outcome-thinking.

Digital Remediation in Art and Culture

This week’s lecture went into the idea of remediation. This was the second lecture but as I missed last weeks it was my first, so my first opportunity to see how this lecturer teaches. He was using a Kahoot quiz to ask questions about the pre-recorded lectures and reading materials and then explain more about concepts behind the answers. This is interesting in two ways; one because the topic of remediation in digital art suggests a very different view of creativity than we usually consider for art, and two, because the lecturer is experimenting with how online education with large cohorts (80 +) can be effective.


Some things I thought about this week:

Product management is just backlog prioritisation

I spend more time on ‘goodness of fit’ work, assessing and coordinating how we might solve organisation-wide problems and how all of the solutions will fit together long before a piece of work gets onto a delivery backlog than I do (or ever would) spend prioritising the backlog. Of course, most of the delivery team I’m part of don’t see this, and the Scrum product owner vs. Product Manager confusion persists so there is an expectation that the main part of my job should be to prioritising the backlog of work for the team. A high-functioning delivery team shouldn’t be relying on any single person to prioritise work, they’re capable of doing that themselves, and it avoids bottlenecks.

Where innovation sites

I’ve noticed a a few Innovation jobs in the charity sector recently, which is really good to see, and it intrigues me as to where in the organisation the roles are. Rothwell talks about how for innovation to be successful lots of factors have to work, including project execution and corporate level factors. So, I wonder if small innovation teams in the fundraising department are limited to only ever having a small impact constrained by innovation not being enough of a part of everything the charity does. Innovation teams are a great start, but innovation cultures, systems and strategies are better.

The role of the collective in wellbeing

Wellbeing at work is a challenge. No kidding. The challenge seems to me to be about the nature of the relationship between the organisation and the individual. Maybe it needs rethinking. Most organisations approach the wellbeing of employees as the organisation having responsibility for the individual, which of course they do, but there is more to it than that. There are more players in this game. There is the organisation, the individual, and the collective. The collective is groups of people with a common behaviour. Outside of work, we have collective social support networks made up of friends and family. Maybe similar co-supporting networks at work might be beneficial to everyone. Perhaps the organisation feels it couldn’t suggest this as it might be seen as abdicating responsibility but that shouldn’t stop people from building supportive networks for themselves.

Input/output

Knowledge work changes the input of learning to the output of work. It used to be that you could learn one thing and use that knowledge to do the same work thousands of times over your career. Now you have to learn ten things for every one thing you do. Knowledge work places far more emphasis on learning, which requires individuals and organisations to change how they approach learning.


Stuff I read this week:

Charities, artificial intelligence and machine learning

It’s really great to see this article. I firmly believe that more charities need improve their understanding of new and emerging technologies like machine learning. Even if they don’t feel like it’s the right time for introducing these technologies into their organisation, understanding how those technologies might be used in ways that affect their beneficiaries. Charity digital and technology strategies are always about what they are going to do about their internal tech rather than how they are going to respond to technology changes across society.Follow the foxThis video was sent to me by one of Twitter friends. It talks about emerging process, doing the next right thing, rather using models that pretend work happens in straight predicable lines. Learning and adapting as you go is a better https://www.youtube.com/embed/UsWCA505EUc?feature=oembedView original

Charity island discs

I watched the fourth episode of Charity island discs with Zoe Amar. Wayne often mentions about getting behind the LinkedIn profiles and getting to see people’s humanity, and although it’s taken me four episodes, I’m starting to get what he means. For most of the people I know of in the charity sector on Twitter I only see a profile picture. Seeing them speaking about life experiences and their favourite songs, hearing their voices, finding out about their journeys and what motivates them, removes the barrier and veneer that social media profiles create. Helping people in the charity sector to look more like normal people to others helps us all feel more like we can be part of it, that we can all play our part without having to be doing amazing things (even if all those people on charity island discs are doing amazing things) and be super-successful.

Worst first

How should we prioritise work on a project? The RRR method suggests that we start by assuming projects have a high probability of failure and so we should prioritize tasks based on risk, but actually not in terms of the absolute amount of risk they’ll reduce but in terms of their risk-reduction rate. The risk-reduction rate is the amount of risk you can reduce per hour or dollar you invest in doing them. By doing the highest RRR tasks first, you do them in the order that will most rapidly reduce the project’s remaining risks.


Tweets of the week:

Shaped by surroundings

I tweeted, “Interesting question for remote organisations: If culture used to be shaped by office layout, is it now shaped by the digital tools it uses?” How much does Microsoft Teams affect the culture of an organisation?

Don’t worry about readers. Write to clarify thinking

Julian Shaprio tweeted, “One of the best ways to become a prolific creator is to share what you know. But what if you’re not an expert?” He shares lots of ideas and advice for writing online.

Accessibility 3

Abi tweeted, “It is not recommended for anyone to start using WCAG 3.0 in earnest until it is published as a W3C recommendation. The earliest this is likely to happen is in 2023.” It’s interesting that the guidelines are evolving

5 Charity Digital Trends in 2021

Empower ‘s five charity digital trends, inspired me to think about where I see the focus going for charities increasing and improving their digital skills and services in 2021.

More considered product suite

Charities will give greater consideration to which products and digital services they adopt.

There will always be the tension between going where the people are, which means using products like Zoom and Whatsapp where user security and privacy might not be top priority, and ensuring that the people a charity interact with online are safe and well-protected. As digital knowledge around security and privacy grows, charities will give greater consideration to choosing which way to resolve that tension. Sometimes that will mean adopting products that are new to those people the charity supports and accepting the short term pain of encouraging adoption in return for the long term gain of helping people understand the importance of cyber security.

More communities

Building communities will win out over growing supporters

Small online communities popped up in lots of places in 2020. From neighbourhood Whatsapp groups, to support groups on Facebook, and Zoom yoga classes, everyone was joining and building online communities. As charities reconsider that it means to engage and interact with people online we’ll see a shift away from mass communication on big social media platforms towards small well-focused, and in many cases private, online communities.

Back to the basics of digital

User-first thinking means recognising that sometimes digital isn’t the right solution

Digital thinking is user focused. And if the best thing for the user is to receive a hand written letter on a piece of actual paper, then that is the solution digital thinking should provide. Charities will increasingly adopt a digital mindset over digital technologies to focus on solving the problems people face.

Exploring connected services

More charities will focus on partnership working to tackle more complex problems

In our increasingly interconnected society we’re becoming more and more aware of how complex the problems people face are, and that one organisation working alone cannot solve them. Charities will turn to partnership working as the first thought in tackling problems. We’ll see more joint bids for funding to provide more cohesive and effective services, and people will get better help as charities turn outwards to work more with other organisations.

Looking after each other

More people in the charity sector will take more time to look after themselves and each other

If we haven’t yet realised how important well-being is for the health of our minds and bodies, our families, society and our organisations, then 2021 will encourage more charities to figure out how to enable it’s people to work from anywhere, work flexible times around other commitments, and achieve good things in healthy ways. The idea of people as replaceable resources, as cogs in the machine that just need to do what they’re told to do, is dead. Charities that encourage, or even expect, their people to be creative individuals using all their capabilities will be more successful in 2021, which in case anyone is in any doubt, is going to be a year full of challenges that need kind, intelligent, adaptable people to make a difference.

Weeknotes #231

This week I did:

Annual Review 2020

I looked back over the year and wrote a bit about the things that went well and that didn’t. It helped me focus on my goals for next year.

900 Digital Tools

The Ultimate Digital Tools List now has 900 products and tools. Next target is one thousand.

Panta Rhei

I wrote and sent my second Digital Nomad Newsletter, and this one was actually read by my three subscribers. I’m getting a better idea about how I want to use the newsletter. It’ll be a bit about my experiences of being a digital nomad, places I’ve visited, etc., but mostly it’ll be about the underpinning thinking for the lifestyle and mindset of digital nomads, remote and flexible workers

Message me

Added smallchat to my website. Its a cool integration with Slack so when anyone messages me on my website I can chat back from my phone. It’s especially cool because no one is going to message me, so I can play with things like this without being bothered.


And thought about:

Meetings

I was thinking about how much we complain about meetings, but other than some ideas on asynchronous communication, we don’t really have any good ideas for replacing them. I wonder if it’s because meetings tackle different problems for different people in different situations, but we don’t call out what any particular meeting is meant to achieve. I don’t mean that each meeting should have an agenda, and that that would fix it all. I mean that when people started working in offices meetings solved a communication and coordination problem because getting people in a room together was the only way to do it, there was no technology that could solve those problems. Then, there was a period where we did have the technology but continued to put people in a room together, and now we put people in virtual meetings together. I wonder if we think meetings are still solving the coordination challenge that work ultimately is, when maybe they are solving other problems, possibly social connection problems. Do we have meetings because we want to be in the in crowd, don’t want to feel like we’re missing out on anything, don’t want to feel lonely at work. Perhaps understanding and decoupling those problems could lead to solving them in different ways.

Repetitions

I thought about Craig Burgess’, “Make the focus tighter and the repetitions more frequent”. It works as a solution to a particular problem, but it isn’t a starting point. Intuitively it make sense, especially if you have any pre-existing agile conditions. Feedback loops are really important. Just doing the same thing more isn’t going to achieve very much if you’re doing the wrong thing. How you build feedback mechanisms into the things you do, and use those to course correct seems far less understood. It also made me think about how so many wisdom-tweets are at a point in time, for a particular person, in a particular context, with a particular history, and with particular prerequisites.

One hundred innovation ideas

I was wondering if I’ve learnt enough about innovation, from an academic perspective and in practice, to write one hundred short blog posts. I thought it might be an interesting and challenge-ified way to revise and recap my knowledge. I wonder if I’ll ever have time to do.


And read:

Remote work

I read Exploring the opportunities of asynchronous communication and the (conscientiously) written word and Did A Virus Just Bring About The End Of The Office? as part of my interest in WFA

Midweek nudge

I read the Midweek Nudge Compilation by Deepansh Khurana from his newsletter. It’s interesting to me for a number of things, a) how useful the knowledge (expressed as information) is in all of these kinds of things, and as a side-project

Reading list

I put together my reading list for the module I’ll be studying this term on Digital Creativity and New Media Management. It’s about art and creativity and the use digital technology, so it should be really interesting.


Tweets read:

Liquid employment

I tweeted that “Liquid employment is going to revolutionise knowledge transfer“. Liquid employment is the idea that as employees don’t need to be in an office for eight hours a day it frees them up to work multiple part-time jobs for multiple employers. If employers are smart about this they’ll encourage the knowledge transfer between themselves and other firms and utilise it in competitive ways.

GDPR

Oikos Digital tweeted about the “changes for me and my clients regarding data protection when the UK leaves the EU“. It’s a really useful primer to make you think about the impact Brexit is going to have on data protection.

Indie economics for good

Traf tweeted, “A few things I’ve learned this year from building a small, profitable internet business from zero to $100k ARR in 8 months.” Apart from my interest in the indie maker economy, I’m keen to figure out some ideas about how charities can learn from this kind of thing, and where the overlaps are in the economics of what charities provide and how makers make money.