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Roger Swannell

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Tag: hypothesis

Using hypotheses to hold together your learning, thinking and making

Roger on 18/06/2020

Hypotheses are a great way to hold together the learning, thinking and making in an agile and user-centred team. But lots of organisations struggle to use them well. At Interaction 20 in Milan I’ll be presenting my take on hypotheses and the practices you need in place to make them effective in your organisation.

Introducing our hypothesis framework

Roger on 18/06/2020

Experiments are the building blocks of optimisation programmes. Each experiment will at minimum teach us more about the audience – what makes them more or less likely to convert – and will often drive a significant uplift on key metrics. At the heart of each experiment is the hypothesis – the statement that the experiment is built around

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