Introducing our hypothesis framework Admin on 18/06/2020 Experiments are the building blocks of optimisation programmes. Each experiment will at minimum teach us more about the audience – what makes them more or less likely to convert – and will often drive a significant uplift on key metrics. At the heart of each experiment is the hypothesis – the statement that the experiment is built around Related Category: Notes Tag: experiment, hypothesis, tweet Post navigation Previous: Previous post: The Problem With Seeing People As VulnerableNext: Next post: Using hypotheses to hold together your learning, thinking and making