GiftBot – Our Product Management Training Project
As part of the Product Management training at General Assembly I worked with two other Product Managers to go through the product process of identifying a problem, doing user research to understand and define the problem, identify our riskiest assumptions and run an experiment to test it, create an MVP to test whether we can solve the customers problem, and iterate upon the feedback.
The Problem
Busy people forget or run out of time to buy gifts for friends and family.
Lean canvas
We used a Lean canvas to record our assumptions to help us identify the riskiest for validation.
Personas
After undertaking research with 18 people we grouped their responses together to allow us to create personas.
MVP
The first version of GiftBot:
This version received an NPS score of 5.9.
GiftBot after user testing received feedback that it wasn’t very friendly and returned too many results. This version scored 7.2.
Final presentation
Ask Women in Product: What does a great product vision look like?
“Ask Women in Product: What does a great product vision look like?” by Women in Product https://link.medium.com/bXmj7mzy5U
What is Digital Product in 2019?
“What is Digital Product in 2019?” by Rob Boyett https://link.medium.com/hMrpSX0QTU
Asking Why instead of What when building great products
“Asking Why instead of What when building great products” by Nazli Kaya https://link.medium.com/2h2msm0ALU
It’s Time for Digital Products to Start Empowering Us
“It’s Time for Digital Products to Start Empowering Us” by Jesse Weaver https://link.medium.com/31m3rqEVDU