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How to Get Executive Buy-In by Creating a Compelling Business Case

Blank checks are rare in most companies. You typically need to first validate how your ideas will impact the business before you get resources assigned and receive financial support. And if you are a product manager, then you know how challenging it is to get leadership buy-in for a big new investment. But to build what customers really need, you must be able to show the executive team that your vision is sound.
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Product Discovery: Pitfalls and Anti-Patterns

SVPG works with lots of product teams from lots of different companies. Many of these teams believe they are already doing Product Discovery. A few are doing it quite well, but unfortunately most are not. When this happens, it’s often because the team has the wrong understanding of either the intent or the techniques of Discovery.
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Mind the Product London 2019 – Live!

Mind The Product London 2019 started with a big bang! Our Product Specialist, Andrea, was on the ground live blogging the day’s highlights.
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What is ‘product leadership’ and what skills do product leaders need?

People working in product management roles often have a very broad set of responsibilities, and the role can vary greatly between departments and teams. This makes product management a difficult discipline to learn without doing.
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Using logic models to assess digital health products

How do you evaluate the success of a digital health product? Ian Roddis and Vicki Litherland explain how digital delivery teams from NHS Digital and Public Health England worked together to assess whether the NHS website is fit for purpose.
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The Tool that Will Help You Choose Better Product Ideas

Let’s say you manage a product that helps small businesses support their customers. You’re looking to improve customers’ engagement and retention levels. There are two ideas are on the table:

  • dashboard to allow the business owner monitor engagement statistics and trends.
  • chatbot to help the business owner automate communication with their customers.

The dashboard idea came up a few times in talks with customers and you feel it has good potential, but there’s also a risk that only power users will use it. The chatbot is something that the entire company likes and management is quite bullish about — it feels like an big win for customers, it’s a cool project, and, yeah, chatbots are all the rage now.

Which one would you choose?

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Product Teams For Infrastructure And Operations

Part of the answer lies in the old adage, “if you can’t beat them, join them.” The integrated, semiautonomous, multi-skilled product team is here to stay. It is the most effective means for discovering and delivering value to customers. I believe the integrated product team is the most important economic unit of the 21st century
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Product Research Rules! MtPCon London 2019

Product leaders are constantly asking if they are building the right features and products. One core reason is that there just isn’t enough research conducted toensure that the identified solutions match the problems. This talk covers some rules to help guide you.

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How 51 leading tech teams define the Product Manager role

How 51 leading tech teams define the Product Manager role

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The Three True-North Metrics that Your Product and Business Need

“The Three True-North Metrics that Your Product and Business Need” by Itamar Gilad https://link.medium.com/YxF0aOQgTZ