Weeknotes 285

Photo of the week:

Looking west off the Pembrokeshire coast

This week I did:

Go time

This week has been super-focused on a single product that is launching next week. In four days we set up the product, configured all the options, tested it, learned how to use it, did training sessions for other users, got all the content in, and came up with the go live plan. I don’t mind admitting that I really enjoy this kind of time pressure, and I’m really looking forward to getting into figuring out how we should do continuous improvement for this and other product over the next few months.

Existential risk

Next week is the 75th anniversary of the creation of the Doomsday Clock so I made a little website to let people check whether the world has been taken over by AI. Other than perhaps a technology we haven’t invented yet, artificial intelligence is the technology most likely to pose an existential risk to humanity. As with most of the things I do, the website is meant to be a bit tongue-in-cheek and it was a chance for me to learn a bit of javascript, but it’s going on my list of projects to iterate on over time so who knows what might happen with it.

In progress projects

I had an idea for a personal learning management system that holds all the online courses that you do and helps you complete them. I set myself a challenge of getting from idea to landing page that could help validate the idea in three hours and to tweet about it in a #BuildInPublic kinda way.

Sent the 12th edition of Irregular Ideas.

Added more wise sayings to my #MakeMeWise Twitter Bot.

Reached 1,600 products in ultimatedigital.tools.

I didn’t finish the future skills email I’ve been working on because of all that stuff above.

And read:

Sinking ship

This brilliant article uses the metaphor of a ship to discuss different definitions of improving the world. and how people in different camps disagree about it. The five activities of rowing, steering, anchoring, equity, and mutiny to suggest five different ways to approach making the world a better place, and calls out how difficult it is to know which is the right approach without knowing where the world is heading. What it doesn’t mention is, what if the ship is sinking. Let’s just hope it isn’t.

Effective People Think Simply

And thought about:

Skillz

The internet-era/agile/digital ways of working place a greater need of people to be more multi-skilled. The traditional/hierarchical ways of organising teams might have included a specific role of project manager who would have been responsible for coordination and communication, but in the shift from a project approach to a product approach for cross-functional teams those roles often get subsumed into being a part of everyone’s work. That isn’t necessarily a bad thing but in order for those teams to be successful everyone needs to develop those communication and coordination skills.

Being human is going great

When anything new comes along, doesn’t matter if it’s Tamagotchi, Agile, or NFTs, it creates four groups of people. The biggest group of people is those how don’t know or don’t care about the new thing. The smallest group of people is those that find the new thing intellectually or creatively curious and explore it. And in between there are groups of people who try to make money from the new thing and those that hate on the new thing. This kind of behaviour has nothing to do with NFT’s, it’s just what humans do.

Wicked problems in product

I’ve been doing some work this week using Theory of Change and thinking about the approach of causally linking activities to outcomes to impacts. I completely believe that no product ever achieves an outcome for anyone using it. If success, a product achieves a behaviour change and a person might achieve an outcome from that behaviour change. An inclusive society is a wicked problem. There is no step-by-step guide for achieving it, so from a product point-of-view the questions are ‘what outcomes might achieve the impact’, ‘what behaviours might achieve those outcomes’, ‘what products might cause those behaviour changes’, ‘what activities could we do to create those products’?

Weeknotes #281

Photo:

Did:

👋The end

Last week at the Prince’s Trust. It’s been a turbulent two years for the Trust (not because I was there, there were other factors) but I feel like I always managed to maintain my even keel to understand what problems I’m trying to solve, treat all my colleagues with kindness, and help the org learn a little about being a more digital organisation. I received this Kudoboard from some of the people I worked with. It seems like a better testimonial to my impact than delivering any product.

👀25,000

My website has received 25,000 views and it only took six years.

The three most successful posts account for 21.23% of views:

The top ten posts received 9417 views, which is 43.27% of total, and is mostly from organic search traffic as they seem to be about things no one else has written much about.

The top twenty percent of posts account for 85.63% percent of the views.

317 posts have received 10 or fewer views, which accounts for 9.16% of total views.

🕸rogerswannell.eth

Started setting up the ENS for rogerswannell.eth. Web3 stuff continues to divide people on Twitter (and the rest of the internet). There are so many perspectives. It’s really interesting to get a glimpse of how people think about things like this and the (usually unbalance) arguments they come up with to defend their position. I’m no expert but it seems that, for example, arguing that the cost of compute power makes web3 a failure when web3 isn’t trying to solve the problem of cost-efficient computing is like criticising candy floss for not being a good building material. Is web3 a scam? Well, yes, just like every other market that uses imaginary value exchange. And the Pareto principle always applies; a few get really rich and most get poorer.

🌍Top 0.000000052% of the population

The Irregular Ideas newsletter had a hundred per cent open rate this week. That’s not that impressive given that I only have four subscribers but I’m glad that after eight issues they are still opening it. Evan Armstrong wrote in the Napkin Math Newsletter, “Nothing about email or subscriptions fixes the problem of building a media company. Namely, it is just really, really hard to make interesting content every week and to get people to pay attention to it… Newsletters are here to stay and the trend won’t go away, but Newsletters will slow down as independent, focused businesses. Instead, expect newsletters to pivot into mutli-media companies because other formats are quicker and easier to create.” It’s a fair point. Newsletters are just a channel for expressing ideas, so firstly you’ve got to have ideas people want to know about and secondly you’ve got to provide them in the way people want to consume them. I’m not convinced that any idea/expression-of-an-idea can work on any channel.

🌈Red and yellow and pink and green

I completed module two of the BSL course covering numbers, colours and organisations. I know I’m still at the basics but I’ve surprised myself with how well I’ve been able to remember the signs.

🕔Eventually

Futureskills email continue to progress very slowly. I really need to stop coming up with new ideas and get this one to a point where it can launch. I’ll try to make it my main focus over the few weeks remaining of this year.

📖Side-project playbook

I’ve been starting to work on what a playbook for my side-projects might look like. ‘Start with a domain name‘ seems like something that would be part of it. I haven’t always started all of my projects with a domain name but having thought about it, it seems like a good idea. Having a domain name for a project starts to give it an identity and some brand, which is useful however the project pans out. My current projects:

Read:

🤼Digital civil society

The beautifully written ‘Digital Civil Society: The Annual Industry Forecast‘ by Lucy Bernholz has some really interesting and forward-looking thoughts about the dramatic changes coming to a society near you very soon. The phrase, “Disruption is something well-resourced, valorized individuals and companies do unto others; discontinuity is done unto all of us.” caught my eye and summed up the wrestling that is going on between governments, corporations, civil society bodies and individuals.

🤷‍♂️Answering the ‘why’ and the ‘how’

Philippa Peasland wrote this brilliant reflection on driving digital transformation by adopting decision stacks. It’s really interesting to get some hint of how the interplay between a simple tool and the complicated organisational dynamics takes place. As Philippa says, it’s the conversations that count. Changes happens in the minds of the people before it happens in the behaviours of the organisation.

📉Effort and reward

Mark Manson talks about how we should “teach [our mind] to stop chasing its own tail. To stop chasing meaning and freedom and happiness because those only serve to move it further away from itself.” The lesson of the piece is thought-provoking enough, but more interesting is the relationship between the three graphs he refers to in describing the three types of tasks we all perform. He says when an “action is mindless and simple effort and reward have a linear relationship. Effort and reward have a diminishing returns relationship when the action is complex. But when the action becomes purely psychological—an experience that exists solely within our own consciousness—the relationship between effort and reward becomes inverted.” These bear more thinking about from a productivity and planning point of view.

Thought about:

🤝Project and Product

Product thinking is different to project thinking. No doubt about it. But that doesn’t mean they need to viewed antagonistically, that for one to be right the other must be wrong. Good things happen when project and product thinking are merged in ways that work for the environment and circumstances. Don’t identify by job titles, the team is the unit of delivery.

⏳Timing

The more I think about it the more I’m convinced that timing is the single most important factor for the success of anything. Whether it’s a startup launching a product, a business delivering a project, or an individual trying to achieve anything at all, if you can’t answer the question, “why now?” then you’re just guessing. Validation efforts, then, shouldn’t just be about the idea, they should be about answering that “why now” question. Being too late, too early or on time is far far harder to understand, which is probably why we don’t really try to.

👩‍🏭Work mashup

Good work provides choice. Office/hybrid/remote or synchronous/asynchronous, work should work for everyone. We should be figuring out how to create bridges between these things rather than arguing about which one will win. One small attempt I’m interested in using more is meeting notes. I think, done well, meeting notes can bridge between synchronous meetings and asynchronous work after the meeting. I just need to figure out what good meetings look like.

💻Working for the algorithm

This tweet by Aprilynne Alter got me thinking about the myth of how different solopreneur/indie hacker/creator work is to being employed by an organisation. I think they are more similar than they are different. The suggestion that this way of working builds a future of passive income doesn’t stack up. If you don’t keep producing then income will reduce over time. And scaling of income and progression prospects work the same whether you’re working for an organisation or the algorithm; the few get to the top and make lots of money whilst the majority are poorly paid. Some of the comments in Aprilynne’s tweet talk about producing more content based on what previously performed well, which is the same as being employed and . The same mechanisms apply to work whether you’re working for an organisation or working for the algorithm, don’t convince yourself otherwise.

Always start a side-project with a domain name

Always start a side-project with a domain name. Use it to help validate ideas in the short-term but get the benefits in the long-term as your project develops.

1 Redirect it to another website

  • Quick and easy to set up
  • Share the link and get brand awareness
  • Lose your brand once clicked

Example: ultimatedigital.tools redirects to a Gumroad page

2 Custom domain on a third-party platform

  • Get some functionality (e.g., email sign-up)
  • Keep your brand when clicked
  • Limited design and functionality

Example: futureskills.info uses a Mailerlite landing page.

3 Address for a website

  • Lots more functionality
  • Lots more control over design and branding
  • Costs more time and money

Example: rogerswannell.com uses WordPress.

As a project develops and needs more functionality you can move the domain name onto other platforms and take the brand awareness with you and any links will still work.

Whichever way your project goes, you keep the benefits of having used the same domain name throughout.

Prioritising those side-projects you started

Prolific project starter? Yeah, me too. Lots started, hardly any finished. How do you prioritise which side-projects to work on?

Here are some options for picking from unfinished projects.

By potential

Pick the project that has the greatest chance of success.

If you started a project from a random idea but didn’t give any thought to who the audience is, what problem it might solve or opportunity it might create, or how to maintain the project, then it might not have a high chance of success. But if you have a project that has the potential to be successful, perhaps because its similar to other projects you’ve done or because it follows a proven approach, then pick that one to work on.

By need and impact

Pick the project that solves a problem for you or someone else.

Comparing projects by which is going to have the most impact and/or the least effort might help you pick which projects to prioritise. Projects that might help other people, teach them useful things, help them connect with others, etc., could be prioritised over more whimsical projects that are just fun things to do.

https://twitter.com/_BobiRobson/status/1332975691575472130

By excitement

Pick the project that interests you the most.

If an idea excites you it’s probably have more motivation to work on it (and maybe even finish it). Follow your heart.

By random selection

Pick a project by rolling a dice

Avoid choosing by letting random selection do the work. If all or your projects are equal to you and it doesn’t really matter which you work on, you might as well just pick any.

By divination

Pick the project that you’ve seen a sign for.

Did someone mention something on Twitter that relates to a project you started? Maybe it’s a sign that you should get back to work on that project (some people call this market validation).

By most finished

Pick the project that is closest to being finished.

Work on the project that is closest to being finished, even if it isn’t the most exciting or has the most potential, because finishing might teach you something and feel good.

Let them go

You don’t have to finish any of them.

It is completely ok to start something because you’re interested in it, and not finish it. Leave all those unfinished projects and move onto something else.

But if you just keep starting more projects, it doesn’t matter how you prioritise them, you’ll never finish them all. So, maybe you need to think about why you start and not finish?

More ideas than time

If you have more ideas than you have time to work on projects, accept it and share those ideas with others so they can either pick up the project or rework the idea (there’s another idea for a project).

No end in sight

Maybe part of the problem is that you don’t see an end point for the project. Thinking of starting a newsletter? Do you really want to have to write something of high enough quality to send to your subscribers every week? Want to build a website? Do you really want to be maintaining it and adding content for the next ten years. Perhaps not wanting to maintain it stops you from shipping it.

Starting is fun

Maybe it’s the starting of projects that is the fun bit. The creative exploration and discovery of starting something new is what you enjoy. If that’s the case, then the measure of success for you isn’t finishing.