Exploring digital remediation in support of personal reflection

Admin on 16/01/2021

Exploring digital remediation in support of personal reflection

Increasingly our digital traces are providing new opportunities for self-reflection. In particular, social media (SM) data can be used to support self-reflection, but to what extent is this affected by the form in which SM data is presented? Here, we present three studies where we work with individuals to transform or remediate their SM data into a physical book, a photographic triptych and a film. We describe the editorial decisions that take place as part of the remediation process and show how the transformations allow users to reflect on their digital identity in new ways. We discuss our findings in terms of the application of Goffman’s (1959) self-presentation theories to the SM context, showing that a fluid rather than bounded interpretation of our social media spaces may be appropriate. We argue that remediation can contribute to the understanding of digital self and consider the design implications for new SM systems designed to support self-reflection.

https://www.sciencedirect.com/science/article/pii/S1071581917301404

Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

Admin on 30/12/2020

Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

The 21st century has brought both opportunities and challenges in our global, boundary less world. Importantly, managers face a dynamic and interconnected international environment. As such, 21st century managers need to consider the many opportunities and threats that Web 2.0, social media, and creative consumers present and the resulting respective shifts in loci of activity, power, and http://value.to/ help managers understand this new dispensation, we propose five axioms:

  1. social media are always a function of the technology, culture, and government of a particular country or context;
  2. local events rarely remain local;
  3. global events are likely to be (re)interpreted locally;
  4. creative consumers’ actions and creations are also dependent on technology, culture, and government; and
  5. technology is historically dependent.

At the heart of these axioms is the managerial recommendation to continually stay up to date on technology, customers, and social media. To implement this managerial recommendation, marketers must truly engage customers, embrace technology, limit the power of bureaucracy, train and invest in their employees, and inform senior management about the opportunities of social media

https://reader.elsevier.com/reader/sd/pii/S0007681312000080?token=B733F239A9B52784371554B64CB8070C7BD42243943D97F05A2375DE57AFFDA9A29A408B7777E7A77166B503FB9FEBAD

Why do people have personal websites?

Admin on 26/09/2020

I wondered, why do people have personal websites? With so many other places to build an online presence, why have a website, and how to use it?

I follow 3700-or-so Twitter accounts. Some of them are companies, but most are people. So I looked through all their profiles to see who had a link to their personal website. I was only interested in the personal websites, domain names their they own, not company websites, LinkedIn profiles, their Substack, etc. So, why do people have personal websites?

Eleanor Mollet

Eleanor’s website is mostly a blog about software development and delivery, and also has links to social media.

Ann Handley

Ann’s website is a marketing site. It promotes her books, speaking, training, and newsletter. The site has a blog but more as a means of framing articles on the site. Perhaps the regular content is through the newsletter.

Amber Kearney

As a product manager, speaker and creator, Amber’s very polished and professional website is definitely a portfolio site. Her blog only has two posts from August 2020,

Martin Kleppmann

Martin’s site is an index of links to his writing on other sites. The last blog post was in January 2020 and the last conference talk in July.

Emma George

Emma’s website promote’s her web design business, showing her portfolio of work and a contact form for potential clients.

Sharon O’Dea

Sharon’s website promotes her consultancy business. It provides links to her speaking, appearances on podcasts and videos, and blog about digital transformation.

Justin Jackson

Justin’s website has links to things he’s working on and his social media accounts but unusually also has lots of articles he’s written.

Anna Gát

Anna’s website is a one-page with some info about her and links to other platforms like Twitter and Medium.

Jeremy Reis

Jeremy’s website is a one-pager with that is mostly directing visitors to another site to sign up for training.

Balaji S. Srinivasan

Balaji’s website is a blog with posts about things he’s interested in and perhaps invests in.

Tamara Sredojevic

Tamara’s website has beautiful animation, pretty gradients of colour, and a custom cursor to help communicate what she does, which is build websites. The site also has links to her social media and a newsletter sign-up.

Tobi Ogunsina

Tobi’s website has an about page, a portfolio with a very full history of work, and a blog with weeknotes.

I wonder if there are two types of websites; finished and regularly updated.

Most the websites I looked would fall into the ‘finished’ group. They serve as portfolios of previous work and lead generation for future business. I wonder if social media, newsletters, and other not-owned platforms are the reason why these sites are not updated more regularly. Or is it just because the owners of these websites view websites as things that can be finished, that they just don’t need to be updated regularly.

The websites that are thought of as digital gardens, places to record and explore ideas, somewhere to publish where we feel we own the content and so own our personal brand, are much more rare.

On personal websites you have to handle production and distribution (if you want anyone to read what you write), whereas if you write on Medium or SubStack or some other platform the distribution is handled for you. So, perhaps what we can see from the websites we looked at is a trend of having a website as a static, enduring, ‘home’ for your ‘personal brand’, something that will show up in search results for your name for those that don’t already follow you on social media, something that communicates your USP and gives potential clients a means to contact you, but not a place to write or regularly update.