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Reading

What obligation do social media platforms have to the greater good?

Eli Pariser: What obligation do social media platforms have to the greater good?
https://go.ted.com/6ptb

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Reading

50 fastest growing charities on Twitter in 2018

https://one-riot.com/2019/01/03/50-fastest-growing-charities-on-twitter-in-2018/

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Reading

What to Learn from the Man Who Managed Reddit’s Community of Millions

https://firstround.com/review/What-to-Learn-from-the-Man-Who-Managed-Reddits-Community-of-Millions/

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Reading

Guide to social media metrics

Guide to social media metrics

Categories
Blog

The social media marketing of pets and mascots

Animals on the internet have always brought a smile to our faces. Lolcats shows that people like to share the antics of their pets and enjoy laughing at other peoples pets. And it doesn’t stop there. Whether its a rubber duck or a real dog, animals and mascots are making their way into social media marketing. Is it a good thing? Are animals a good online marketing tool? They always have an air of fun and silliness about them which makes it difficult to take them seriously, especially when you know there is a person behind their amusing tweets. But maybe that’s the image you’re going for. Either way, I think the idea of creating an online presence for your company mascot needs some serious consideration before undertaking.