What obligation do social media platforms have to the greater good?
Eli Pariser: What obligation do social media platforms have to the greater good?
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The social media marketing of pets and mascots
Animals on the internet have always brought a smile to our faces. Lolcats shows that people like to share the antics of their pets and enjoy laughing at other peoples pets. And it doesn’t stop there. Whether its a rubber duck or a real dog, animals and mascots are making their way into social media marketing. Is it a good thing? Are animals a good online marketing tool? They always have an air of fun and silliness about them which makes it difficult to take them seriously, especially when you know there is a person behind their amusing tweets. But maybe that’s the image you’re going for. Either way, I think the idea of creating an online presence for your company mascot needs some serious consideration before undertaking.