Weeknotes 102

What happened this week…

• Meeting with the Cards and Books B & M Team to discuss cook books.
• Reviewed Defibrillator advertising plan.
• Tested payment interfaces for the new Online Shop.
• Reviewed and tested file imports and exports.
• Met with Defibrillator supplier to discuss logistics.Set up the home page for the new Online Shop.
• Finalised the license for Magento.
• Discussed the go live plan for the new Online Shop.

Read this week…

• A getting it wrong planHow to write any error message
• People Don’t Buy Products, They Buy Better Versions of Themselves
• Why GOV.UK content should be published in HTML and not PDF
• Understanding the Cynefin framework
• How To Optimise Your Online Shopping Checkout Process

Doing next week…

• Testing buying journey for the new Online Shop.
• Building dotmailer transactional emails.
• Meeting with the Giftware B & M Team.
• Discussing Survival strategy, the chain of survival, and measurement.
• Agreeing finance and logistics processes for Selling Defibrillators.
• Meeting with the Fundraising Innovations Manager to discuss Defibrillators.
• Mapping the customer journey for Selling Defibrillators with Corporate Partnerships.
• Discussing Sales Invoices in AX.

Interesting stat of the week…

• Comparing New and Returning visitors in July so far to the same dates last year, Conversion Rate for New Visitors has increased 48% and Returning Visitors has increased 38%.

In the not too distant future….

• Defibrillator product training.

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