Weeknotes #2
What happened this week…
- Reported another 31% increase in sales compared to the same week last year. That puts this year’s revenue 73% up on the same time last year.
- Sold our first Christmas card, the Polar Express.
- Went to SoAmpli training to learn how to use our new social amplification platform, and had a really interesting chat with a Community Fundraising Manager.
- Improved Christmas Card product listings.
- Reviewed the logistics process maps that have been completed so far.
- Wrote a project plan for more Ecommerce Process Mapping.
- Met with the new RMSP BA.
- Wrote a report on London to Brighton sales on the Online Shop.
- Met with our logistics company.
Read this week…
- Delivering the ultimate online checkout [Infographic]
- The First-Timer’s Guide to User Onboarding
- Magento Platform Architecture
- How Winning Works
- 23 Statistics That Show Why Customer Service Mostly Sucks
Interesting stat of the week…
- The bounce rate for July was 39.66%, down 9.91% from 44.02% for the same period last year.
Doing next week…
- Kicking off another part of the Ecommerce Process Mapping Project
- Preparing for the Ecommerce Monthly Management Meeting and the Ecommerce Working Group.
- Sharing the Ecommerce Projects Roadmap and talking about better working with Fundraising.
- Working on the Heartfelt marketing plan.
- Starting to think about what an Annual Marketing Plan for the Online Shop might include.
- Investigating errors in last year’s sales reports.
In the not too distant future….
- Better order notification emails for customers.
- Building a better returns process for customers, logistics and reporting.