Weeknotes #36

What happened this week…

• Reviewed the performance of our advertising.
• Improved the product photos for the range of fascinators.
• Analysed of clothing sales and made recommendations for product development for this year.
• Signed up for Just Walk to better understand the customer journey.
• Began optimising category pages for Events.
• Finalised the new transactional email templates.
• Replied to some interesting customer service emails.
• Worked on our Competitor Analysis presentation for the Ecommerce Working Group.
• Wrote the agenda for the Ecommerce Monthly Management Meeting.

Read this week…

• How British Heart Foundation hopes its new social strategy will help people view it as a local charity
• New Way to Build Personas Over Time
• From Clicks to Bricks: A Combined Shopping Experience
• Why Multi-Channel Customer Communication Platforms are Gaining Popularity
• Parkinson’s UK launches new and improved donation journeys (Case study)

Doing next week…

• Adding more links to the main website.
• Reviewing the current round of Magento development work.
• Teaching the CSC Team how to use Freshdesk.
• Holding the Ecommerce Monthly Management Meeting for April where we’ll be discussing our presentation to the Ecommerce Working Group.
• Meeting with the current/third WIBI Marketing Manager to talk about integrating our marketing efforts.
• Working on a Testing Plan for Qubit.

Interesting stat of the week…

• Our top ten selling items of clothing (men’s cycling jerseys and women’s hoodies) are only 4.7% of the clothing we offer, but account for 22.2% of income.

In the not too distant future….

• Email automation workshop with Dotmailer to look at opportunities for improving our email journeys.

• Category: Weeknotes
• Tag: bhf, weeknotes