Weeknotes #56
What happened this week…
- RMSP Ecommerce processes workshop to define to-be processes.
- Launched the new Defibrillator Signs and Posters, and created a new category on the Online Shop called ‘Health’.
- Reviewed all the currently in-scope and new-required interfaces for Ecommerce within RMSP.
- Continued to add to our Christmas Card Marketing Plan and agreed budget.
- Began collecting Attributes to extend product information in AX.
- Approved development work on the new Weekly Finance Reports to automate sales reporting.
- Set up categories in Magento to feed products into our new Facebook Shop.
Read this week…
- Revenue Per Visit: The #1 metric to grow your e-Commerce revenue
- The Definitive Guide to a Supercharged Magento Store
- Homepages Rarely Convert Because These 6 Elements Are Often Ignored
- From me to we: The benefits of collaboration
- Three emerging payment technologies retailers need to know about
- Why Pivots are Pivotal to Your Success
- New subcategories increase sales and signups
- Business Model Portfolio Part 1: Manage The Existing Business
Doing next week…
- Reviewing all the information we need to collect from third-parties to support interfaces for RMSP.
- Confirming all the interfaces that are required to support data transfer between Ecommerce systems.
- Updating the Ecommerce Marketing Plan.
- Beginning to advertise Christmas cards.
- Setting up for World Heart Day at the end of September.
Interesting stat of the week…
- Comparing August this year to August last year, Sessions are up 33%, Users are up 35%, Pageviews are up 26%, Checkout success is up 16%, Account sign-ups are up 42%, transactions are up 17%, Average Order Value is up 26% and Revenue is up 48%. It’s been a pretty successful month.
In the not too distant future….
- Analysing campaign sign-up and purchase data to understand how marketing and product affect the customer journey.