Weeknotes #90

What happened this week…

• Discussed and analysed options for interfacing Magento and AX.
• Promotion for new hoodies and joggers on the main website went live.
• Developed the range plan for the new Supporter merchandise.
• Discovered an issue in the warehouse system that affect customer emails.
• Worked with the PR team to look for opportunities to promote wedding favours.
• Reviewed and improved pages across the Online Shop.
• Reviewed adverting performance and set budgets for May.
• Updated the Facebook Shop.
• Discussed approaches to managing the Selling Defibrillators project.
• Added the L2B Park and Ride Ticket to the Online Shop.
• Reviewed product images for Cards.
• Attended Scrum training.

Read this week…

• Shopping at IKEA with a Better Experience — UX Case Study
• 7 kinds of website visitors you need to target to increase your conversion rate
• 93 ecommerce UX features that create user flow
• Switching to Freshdesk Mint
• The 19 Ecommerce Growth Challenges of 2018 outlined by Amazon’s Annual Report
• Salvation Army boosts store tech for better retailing and CX
• GOV.UK: a journey in scaling agile
• Decoding the product page with eye tracking research

Doing next week…

• User testing the new Online Shop designs.
• Building a chatbot for Events.
• Selling Defibrillators Project Team meeting.
• Reviewing the Online Shop with our Retail Director.
• Continuing to document order management processes.
• Developing the Selling Defibs proposition for Ecommerce.

Interesting stat of the week…

• This month so far, 73% of conversions were from referral traffic, 32% from direct traffic, 18% from organic search. 28% had two traffic sources, and 2% had three sources.

In the not too distant future….

• Switching to the new version of Freshdesk

• Category: Weeknotes
• Tag: weeknotes