Weekly Update 76

Last week’s update…

What happened this week…

  • Photographed and set up Gifts From The Heart products.
  • Began writing requirements and defining logic for the RMSP interfaces between AX and Magento.
  • Completed a Data Privacy Impact Assessment for the Ecommerce business.
  • Planned marketing for the Gifts From The Heart range.
  • Held the Ecommerce Management Meeting for January.
  • Began writing our defibrillator project plan and marketing strategy.
  • Got Photoshop to improve our product photography.
  • Brainstormed what the new clothing range would look like.
  • Looked at cameras to improve our product imagery.

Read this week…

Doing next week…

  • Discussing chatbots with the Social Team.
  • Planning our new clothing range with the new branding.
  • Meeting to discuss the website rebrand project.
  • Writing more requirements for the interfaces between AX and Magento.
  • Refining the requirements for the rebuild of the Online Shop.
  • Meeting the PR team to talk about a possible new project.
  • Planning for Wear It. Beat It.
  • Improving category page meta tags.
  • Planning sales targets for next year.

Interesting stat of the week…

Comparing desktop traffic with mobile, customers using desktop purchased 52.6% of all the units sold in 2017, whilst mobile users purchased 28.5% of all units. And the average order value for desktop users is 34% higher than for mobile users.

In the not too distant future….

Analysing customer phone contacts.