Weeknotes 113
What happened this week…
- Discussed our approach to registering defibrillators with ambulance services.
- Sent a survey to a few businesses to learn about their experience of buying defibrillators to validate some assumptions.
- Wrote the first iteration of the guide to writing a business case for defibrillators.
- Set up the EBay team on Freshdesk.
- Tested moving the Online Shop email to Office 365.
- Analysed the half year costs for Ecommerce.
- Experimented with using Airtable API to call content into a chatbot.
- Attended presentations from clothing suppliers.
- Discussed clearing of the old stock and clothing rebuys with the Accessories team.
- Scaled out the Christmas card Advertising
- Added the 2019 Diary, 2 Christmas Pin Badges and London to Reading Travel Tickets to the Online Shop.
- Fixed an Order Confirmation email issue.
- Launched our new downloadable travel tickets for events teams.
- Worked on the Donation upsell on the Online Shop.
- Agreed an approach to handle pre-orders.
- Discussed how to improve planning for Ecommerce.
Read this week…
- The best UK charity digital campaigns of the year
- When Corporate Innovation Goes Bad — The 101 Biggest Product Failures Of All Time
- Documenting design
- Healthcare system of dreams: predicting the future by creating it
- Impact Revolution
- Supporter Relationships in the New World
- Ordnance Survey OpenSpace API
- Governance so good, people prefer to use it
- Most Executives Believe in the Business Case for CSR. So Why Don’t They Invest More in It?
Doing next week…
- Attending the Pharmacy Show to meet with medical device suppliers.
- Meeting with a Blood Pressure Monitor supplier.
- Reviewing the returned agreement from one of our defibrillator suppliers.
- Discussing handling partial-ship and short-ship orders in AX.
- Adding to the defibrillator range plan.
- Analysing Christmas card stock cover.
- Arranging a meeting with Mimecast.
- Reviewing defibrillator web page content.
- Writing more for the guide to writing a business case for defibrillators.
- Agreeing how to use codes in the Sales Export to support AX in recording sales and MDA in fulfilling orders.
Interesting stat of the week…
- Comparing September 2018 to 2017, traffic from Google increased 173%, the percentage of that traffic that went to the basket increased by 72%, and the percentage of that traffic that completed an order increased by 69%.
In the not to distant future…
- First iteration of drop-ship order exports.
Testing the hypothesis for lifestyle fundraising
I’ve been learning about how to implement geolocation in chatbots and had an idea about tracking walks, which made me think about Just Walk, a BHF fundarising product, and whether it would be possible get supporters into ‘lifestyle fundraising’ where they don’t have to organise anything special but include their fundraising in their daily routine.
Problem
How do we encourage supporters to enter into long-term small-value recurring fundraising?
Product
Just Walk, a participant-lead fundraising campaign where a supporter commits to walking and gets sponsorship. Usually supporters are encouraged to organise a significant distance walk but short distance walks, e.g. on the way to work, could become fundraising opportunities.
Challenge
Digitaising the Just Walk product to validate the hypothesis that dedicated supporters can collect ongoing small value sponsorship from their sponsors, rather than a one-off fundraising, by integrating their Just Walk activities into their daily routine.
What might it look like
When the supporter registers for Just Walk they are encouraged to download the app or start a conversation with the chatbot or visit a mobile optimsed web page with geolocation functionality. Registration generates a link that they send to their potential sponsors and ask them to register on the website, where they enter they payment details into Stripe/Changebee or some other recurring payments provider.
When a supporter decides to go for a walk they record their start location and when they have finished they record their end location in the app, chatbot or web page, which calculates how many miles they walked and asks them if they’d like to ask their sponsors for the same number of pounds or save the walk to add up for the week. If they say yes, their sponsors receive an email with a link to a pre-populated payment web page where the payment is taken. To prompt them into going for more walks the app could include notifications such as ‘It’s Sunday morning, great time to go for a walk’, a chatbot could do the same with messages, and automated emails could be used for the website.
The sponsor can unregister from the supporters Just Walk at any time and their payment details will be deleted. And supporters can unregister at any time and delete the app/stop the conversation with the chatbot/close their account on the website.
Metrics
I think the metrics around supporters recording their walks would be interesting but most interesting thing will be to see how often a sponsor would pay those small amounts before they stop supporting as this would help tell us what people think about ‘lifestyle fundraising’.
Potential issues
Per transaction costs exceeding the value of the donations.