We’ve been working on ‘Remolition – The Interviews’ for our upcoming Kindle release. And as a bonus just for Kindle readers we turning the interviewing around and asking you to ask Remolition the questions. Head over to Rem Extra at remolition.blogspot.com to find out more and ask your questions. And Merry Christmas.
Took the Nompa for a test ride. Turns out the alloy trucks give it a really short wheel base which gives the board a really low inherent stability and means you can’t rely on it to hold you up. But it is really really agile. So even though I fell over the back a few times, I think it has potential.
Gave blood last night. I was the only one there in the multi-million pound donor unit. Made me think about how they market giving blood, mostly with radio ads. The ads ask you to donate, but they miss something. They don’t say how. If the nation-wide advert could say ‘your local donor unit is opening until 9pm this Wednesday’ it would remove one of the barriers that prevent people from donating, namely not knowing when the unit is open. The ad also needs to send them to the blood.co.uk website to find their nearest donor session/unit.
It’s all about the pathways. Identify the pathway you want people to follow, identify the obstacles that prevent them from following it, and then put things in place to help them get over the obstacles. Spending thousands of pounds on ineffectual radio ads can’t be the way to go.
I’ve put noSno alloy trucks on the Nompa and tightened them down. This should allow me to compare how it rides with solid axles against flexi axles and see just how much torsional flex I’m getting out of the deck. I’m going to take it for a test ride tonight.
Next step is putting the brake on. Then I might do a ‘Ben‘ and start cutting holes in it.
£1,800 for 19,000 emails. That’s 10.5p per email. But the average open rate is only 15%, so out of those 19,000 we can only expect 2850 emails to be seen. That takes our cost-per-email up to £6.66. If we assume that 10% of the people who see the email might actually want to buy the item advertised, that takes our cost per email up to £64.28. And if 10% of those interested enough in the product to click on the link and view it on the website do actually buy, that takes the cost-per-email to £600. And we’ve sold three items.
Considering using Thompsonlocal for some targetted B2B email marketing to sell a particular product to a particular type of business. They haven’t got back to me with numbers and costs yet but once I have all the figures I can do a cost analysis to a) work out how many units we’d have to sell to see a good ROI and b) see if its worth doing.
Just received my internet marketing book ready for the course I’m starting in January. Lot’s to read and learn.
Read ‘Knock Knock‘, Seth Godin’s Incomplete Guide to Building a Web Site that Works. It has some interesting ideas about website conversions and waxing the alley. Lots to think about.
How cool would it be to have the QR code for your website tattoo’d on your arm. Imagine going for a digital marketing job interview, rolling up your sleeve and saying, ‘Yeah, that’s how into digital marketing I am!’
Working on my first Kindle publication, a series of interviews, one for each of the eighteen chapter. It’s a bit of an experiment both the building of it and using it as a marketing tool, so we’ll see how it goes, but hopefully it’ll be published in time for Christmas for all those people who get Kindles in their stockings.