I’ve been experimenting with modelling boarderX track features in play-doh to help me understand how they should be built correctly, and seeing how we can put a bit of science into feature design rather than track-builders always having to make it up as they go along.
Had my first session with the Oxford College of Marketing for my Diploma in Digital Marketing. The session was really good, and I was impressed with their professionalism and seriousness. The sessions all have learning outcomes attached, the powerpoint slides have a bibliography, and there is a strong focus on making sure you know what needs to be included in your assignment. They also seem to make good use of web-based learning materials with webinars on each topic and all the course material available online.
How does an new kindle author price his/her work? How does a reader put value on digital books? Should books be priced by size? A six page book costs 86p, a ten page cost 99p, a 300 page book costs £5.99. Does that create a value structure for that works for the author and the reader?
Another strategy someone else mentioned was for the author to price all their books at 99p to encourage people to buy them in order to get the book high up on the top sellers list, and then up the price once it has proved its popularity/value.
The Remolition traditional new years day ride was pretty cool. Got to ride with a good bunch of people from as far away as Worcester and Peterbrough, on the best freeride terrain in the country, on my new board, wearing my new helmet. If you weren’t there, you should’ve been.
Sixty eight wheels, getting cold, dodging horse phlegm, running over little dogs, smashing hubs, smashing knee pads, sessioning s bends, fixing bindings with padded shorts drawcord, and not sliding nompas. Just another day at Macclesfield Forest.
In 2011 we……joined the short board revolution. Surfers figured it out during the 60’s, and we’re starting to catch on. If you want to ride silly steep mountainbike tracks, you need a board that is short, light, and super agile.…did the Five Passes Challenge, riding all five of the mountain passes in the Lake District in one day.
…held our first Remolition Freeride Masterclass. Went to Allestree Woods, learned some stuff, taught some stuff, and did our first manual slides.
…got technical. Started using blogs, twitter, and pinterest more, wrote our first kindle book and launched two new websites; The Beginners Guide to Mountainboarding andMountainboarding.info.
…learned to love Dave just a little bit more. Held our first DH comp, had loads of fun, started planning for next years DH comps.
…got chased by evil pumpkins, smashed them to smithereens, and won Habitual Suicide T-shirts.
…took night riding to a whole new level (of darkness).
…went to Scotland for the first time, met some great guys, rode some great places, and decided that we need to spend more time there.
…got high. 950 metres high, on Helvellyn.
…turned brakeboarding around. We got to play with the new Trampa Brakeboard, questioned whether brakes should be on the front or the back, and how well they work with eight inch wheels.
….went steep. We rode the Western Wall for the first time and began inventing and learning new techniques for riding slopes that were too steep to ride normally.
I wonder what will happen in 2012…
A highly organised marketing system built on a linear organisational principle can be described as a ‘low entropy system’. As a highly organised system there are fewer ways of organising the parts without risking destroying the overall structure.
Better is a high entropy marketing system. One that allows for many ways of re-organising the constituent parts without disrupting the overall structure. It would be built on network principles with each part effecting and supporting the other parts, so if one part fails the focus shifts to the other parts.
The Supermarket Shopping List app lets you make a shopping list of items you need, import lists from your online shopping account, and remembers items on previous lists. Then, when you walk into the supermarket the list sorts into itself into the most efficient way and helps you navigate the supermarket to get to the items on your list. As you pass items that were on previous lists it pops up to ask you if you’ve forgotten it. You’ll also be able to set regularity to items so that they are automatically added to your next list if the time set has passed. All this data is fed to the marketing team to enable them to improve and optimise the user experience.
We’ve been working on ‘Remolition – The Interviews’ for our upcoming Kindle release. And as a bonus just for Kindle readers we turning the interviewing around and asking you to ask Remolition the questions. Head over to Rem Extra at remolition.blogspot.com to find out more and ask your questions. And Merry Christmas.
