I received an email from my bank. It’s the same email I get every month. That’s the only reason I know it isn’t spam, because looking at it, it sure looks a lot like spam.
“Dear Customer”! What do you mean,” Dear Customer”? Don’t you even know my name? When it comes to email personalisation, that’s day one stuff. You have so much data about me that could be used to personalise the emails I receive and yet you’re not even capable of putting my name in an email.
“Your latest statement is ready for you online now” – But if I want to see it I’m going to have to open a browser, search for your website, click on the result to load your website, navigate to login page, then find this month’s statement, when all you had to do to make it easier for me was to include a link. It’s almost like you don’t want me to look at my statement.
“It will be ready to download as a pdf two days after the statement date” – Does it really take two days to generate a pdf? And what makes you think I even want a pdf, you haven’t asked me? What if I want a .csv? What if I want to connect my account with Google Drive or an Expenses Tracking system and have my statement exported to either of them? It’s the twenty first century. This is not complicated stuff.
“Log in to Online Banking to see more information on your account.” – I could probably do that a little bit more easily if you bothered to include a link to the login page on your website. If you are trying to encourage your customers to use Online Banking rather than high street branches, why make it difficult for them?
“Remember,within Online Banking” – When I went to school commas had spaces after them. A major high street bank sending emails to hundreds of thousands of customers with grammatical errors like this doesn’t exactly inspire confidence that they’ll be correct and accurate with my money.
Was this email really worth sending?