High entropy marketing systems
A highly organised marketing system built on a linear organisational principle can be described as a ‘low entropy system’. As a highly organised system there are fewer ways of organising the parts without risking destroying the overall structure.
Better is a high entropy marketing system. One that allows for many ways of re-organising the constituent parts without disrupting the overall structure. It would be built on network principles with each part effecting and supporting the other parts, so if one part fails the focus shifts to the other parts.