My 2016

2016 has been different to all the years that came before it. 2016 is the first year of no big changes in my life, no new job, no moving to a new town, no taking on a new project. Not changing is a new challenge for me. My life up until this year has been about moving on to new things, accepting new challenges, changing things regularly so as not to become static or too stable. But after forty years I finally realised that constant change creates limitations and that sometimes, staying put and seeing things through can be more of a challenge than moving on. And so with no big new changes this year my focus has been on smaller iterative improvements to work, projects and life. Here are a few of them: 

Growing the Ecommerce business at the British Heart Foundation

  • Learned about Product Management and Service Design to provide some improved frameworks for the business.
  • Recruited our first Ecommerce Executive.
  • Learned about transitioning projects into operational business as usual.
  • Launched Heartfelt, the new healthy recipe book by Pippa Middleton.
  • Began selling on Amazon.
  • Started working with a new supplier to ship internationally.
  • Redesigned and relaunched the Online Shop.


  • Organised the first UK Championship, meaning we have one competition a year instead of six.
  • Brought Instructor Training in-house so make sure we generate enough income each year for the ATBA-UK to continue to trade.
  • Trained loads of new Mountainboard Instructors.
  • Rewrote the Instructor Manual based on the course I deliver.
  • Went to the first ever guerrilla mountainboard competition.

Bucks Mind

I didn’t work all the time, I did a few other things too, including visiting lots of beaches and going on a few walks. I bought a new mountainboard, rode it a few times, and then stopped riding.