The challenge of digital transformation
A colleague of someone’s, perhaps yours, woke up this morning to the alarm clock on their mobile phone. They traveled to work on the Tube or bus and their ticket was in an app. As they traveled they streamed music or a podcast and they didn’t need training or guidance in how to do it. Then they got to work, stepped over that imaginary boundary between work and life, and they stopped being digital.
The challenge of digital transformation is to integrate the organisation into the society-wide digital ecosystem so that people continue to be as ‘digital’ at work as they are in the rest of their lives, not to bring ‘digital’ into the organisation and make people do work in digital ways.
Then, they stepped back over the boundary and went back into their digital lives of watching videos, shopping online, getting a taxi, do their banking, turning up the heating.