The impossibility of answers

A product manager’s primary purpose is to answer ‘why’. Why that market. Why this customer segment. Why those customer problems. Why this solution. Why build this thing rather than that. Why that feature should work this way. Etc., etc., etc. A thousand whys. And never enough answers.

This is the product manager’s paradox; that most of these questions can never be answered with any certainty and for every answer there are even more questions to ask. It’s not enough to simply ask ‘why’, a product manager should be focused on answering why, even knowing the impossibility of answers.