Weeknotes #25

What happened this week…

  • Created an improved Sales Reporting Dashboard.
  • Had a meeting with our email service provider to look at improving our email communications to customers.
  • Had a very interesting visit the the warehouse to look at optimising stock.
  • Discovery work for Print-on-demand and Ecards.
  • Signed-up for a BHF cycling event to better understand the customer journey.
  • Improved Cycling and Dechox category pages and links to the pages.
  • Signed up for Magento 2 training.
  • Attended the RMSP Programme Board Meeting

Read this week…

Doing next week…

  • Measuring lots of clothing to create new sizing guides.
  • Meeting with the Schools Marketing Team to discuss Dodgeballs and Skipping Ropes.
  • Lifestyle photo shoot with our new product range.
  • Organising a low-impact stock take.
  • Trustpilot Trial Final Report.
  • Finalising the Customer Satisfaction Survey and start sending it to customers.
  • Investigating alternative ways of developing a print-on-demand and ecards business.

Interesting stat of the week…

  • 14.9% of our orders have a total value between £20 and £25, whilst orders with a value between £30 and £35 are 11.5% of the total.

In the not too distant future….

More emails, more coordination, more conversion.