Weeknotes #35

Admin on 07/04/2017

Finalised our targets for this year.
Began advertising Fascinators.
Attended Catalysts of Change and heard how companies like Topman are using personalisation.
Attended Internet Retailing Expo and heard what John Lewis have learned about mobile shopping.
Organic posts to BHF Events on Facebook.Started our product development plan for clothing.
Set up the Silver Pulse Line Pin Badge to take back-orders.
Produced the Online Shop Annual Analysis Report for 16/17.
Had another weddings photo shoot to get better images of our Fascinators.

Setting up Google Ads for ‘Charity wedding favours’.
Finalising the transactional email templates.
Arranging to visit Topman to learn how they are using Qubit to personalise their website.
Writing our strategy and plan for personalisation and optimising customer journeys so that we know how we’re going to use Qubit.
Adding links to the main website to drive more and better traffic to the Online Shop.

Over the last twelve months, we had 373,500 visitors, 44% of which left the site without looking at a second page, which leaves 250,500 visitors. Of those, 11,815 placed an order. That means 238,685 visitors (potential customers) didn’t find anything they wanted to buy