How effective are case studies as a marketing/lead tool? I wonder if anyone has done any service design around how best to make use of them.

Need to add partnerships and a bit more on research to my mental model.

Watched a video about burnout. Makes some sense.

Read a report on system-shifting design. And thought a bit about whether I should focus on system-shifting product management instead of the responsibility stuff (not that I really work on either at the moment).

Also read an article about the low adoption of AI tools in businesses. Not surprising.