A publisher in the Netherlands sent a newsletter that hit a 98% unique open rate

Roger on 12/06/2020

I didn’t think it was possible for a newsletter — at least one with any sort of scale — to have a unique open rate above 65%. Getting 1 in 3 subscribers to open a newsletter would be an achievement for most news organizations. Getting 2 in 3 to open would be a Herculean feat.