Design’s Unsexy Middle Bits

In How I Stopped Worrying and Learned to Love Design Thinking, I wrote about how I learned to value design thinking and in Five Habits of Design Thinking I explain how you can build the skill of design thinking. But I’ve noticed my students tend to use the term “design thinking” as a synonym for UX/Digital Product Design. This is a dangerous smallification of design and a source of shoddy work.