There’s increasing evidence that the traditional charity business model is being disrupted. It’s becoming harder to generate new income from mass fundraising. And new competitors are emerging to deliver social impact. According to Deloitte, 87% of Millennials believe that companies should do more than generate profit. In response, a new economic category is growing at lightning speed where profit is closely linked to social purpose (e.g. Belu, Elvis & Kresse, Change Please). What does this mean for the future of the charity sector?