Roger Swannell

Tag: product (page 2 of 4)

GiftBot – Our Product Management Training Project

As part of the Product Management training at General Assembly I worked with two other Product Managers to go through the product process of identifying a problem, doing user research to understand and define the problem, identify our riskiest assumptions and run an experiment to test it, create an MVP to test whether we can solve the customers problem, and iterate upon the feedback.

The Problem

Busy people forget or run out of time to buy gifts for friends and family.

Lean canvas

We used a Lean canvas to record our assumptions to help us identify the riskiest for validation.

Personas

After undertaking research with 18 people we grouped their responses together to allow us to create personas.

MVP

The first version of GiftBot:

This version received an NPS score of 5.9.

GiftBot after user testing received feedback that it wasn’t very friendly and returned too many results. This version scored 7.2.

Final presentation


GiftBot Presentation

Ask Women in Product: What does a great product vision look like?

“Ask Women in Product: What does a great product vision look like?” by Women in Product https://link.medium.com/bXmj7mzy5U

What is Digital Product in 2019?

“What is Digital Product in 2019?” by Rob Boyett https://link.medium.com/hMrpSX0QTU

Asking Why instead of What when building great products

“Asking Why instead of What when building great products” by Nazli Kaya https://link.medium.com/2h2msm0ALU

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