What is product management?

The role of Product Management is to facilitate movement in the direction set by strategic leadership by:

  • Managing the interface between the organisation and the customer to align customer value with business objectives.
  • Managing integration within the organisation, vertically between strategic leadership and technical delivery and horizontally between teams and functions across the organisation, to .
  • Managing the feedback loops from the interface and the integrations to affect strategic direction.

Product manager is a temporary role whilst companies learn to interface with their customers and integrate their other functions.

If a company had all its teams and functions fully integrated and pointed at providing value for customers would it still need specific teams with that focus? Product teams solve a specific organisational problem, if that problem is solved another way then there is no need for those teams.

Ethical Explorer: Tools to help navigate the future impact of today’s technology

Responsible Tech

Ethical Explorers—from product managers and designers to engineers and founders—are leaders just like you. They’re not only asking thoughtful questions about responsible tech but are also focused on building solutions that avoid the potential downsides of technology.

But sometimes it can be difficult knowing where to start.

That’s where the Ethical Explorer Pack comes in. Whether you’re launching a new product at a startup or updating software used around the world, consider this a go-to tool for sparking dialogue, identifying early warning signs, and brainstorming positive solutions.