Charity Service/Product Model Canvas – iteration 2

Charity Service Model Canvas – iteration 2

Users at the centre.

Understanding needs and problems on one side and outcomes on the other.

Acquisition and Solutions intersect the Users to show that equal consideration needs to be given to getting people using the product as building it.

Below the line of user interaction is Costs, Partners, Resources and Funding.

Doesn’t have Activities like iteration 1 did. Should it?

Systems-shifting design for charity products and services

I have a hypothesis about product success: users are far less important than we think. How and where a product intersects with other systems is far more important for achieving outcomes.

Human-centred design, the dominant mindset for product design, places the user as the most important consideration, but this, I think, is built on the assumption of the user as separate from the world around them. If we think of the user as just one actor in the network of systems that makes up the product, then this

Rightly or wrongly, charities are often held to a higher ethical standard than commercial enterprises for how they design and build products and services, and I think as the ideas around systems-shifting design take hold we’ll see more charities designing for how to products interact with other systems to affect change and achieve outcomes rather than the user-centred approach for products that seek to change behaviour.

Weeknotes #238

This week I did

Problem-focused

It’s easy to leap to solutions without understanding what the problem is that you’re trying to solve. This week was busy with trying to get an understanding of what problems we’re actually trying to solve with the products we’re being asked to build quickly for projects with tight timelines. I heard someone say (on a podcast, I think) ‘make the right things to make things right’, and it stuck with me. I also talked quite a bit about us trialing products purely with the intention of learning. I feel like we have lots to learn, so the sooner we start the quicker we’ll figure out the things we need to in order to help young people get effective training online.

Does digital creativity differ from non-digital creativity?

I finished my assignment ‘Does digital creativity differ from non-digital creativity?’ Spoiler: It does. I’ve learned about lots of interesting things in this module, and for this essay, about digital media. I’d really like to have time to go back over some of the ideas and write blog posts about them but that’s going to have to wait until after my dissertation is finished.


I read:

Digital Scotland Service Standard

The service standard aims to make sure that services in Scotland are continually improving and that users are always the focus. I like the idea of service standards. Although they seem quite aspirational and a little immature at the moment with few real-life examples of how standards have been implemented effectively, they are a great way to help others understand what it means to be ‘digital’. I know it’s a very different thing, but the standard that explains how to manufacture a bolt is very specific about measurements, tolerances, etc., but maybe it that’s just my understanding of the word ‘standard’, which isn’t the point here. The point is that even though some of the standards in the Digital Scotland Service Standard feel a bit context specific, overall it’s brilliant.

Climate impact of digital

Don’t watch this video 😉

Our digital world

I feel Like, Swipe, Click, Repeat & Change by Peter Trainor and New Public – For Better Digital Public Spaces complement each other and should be read together. One is about the effects social media sites have on us and the other is a about creating better digital spaces.

Reading list

My notes contains lots other things I’ve read this week.


And thought about:

Measures of influence

I had a thought that maybe a measure of influence is how many times someone has to say something for people to take notice of it. I could repeat the same message time and time again and no one would take any notice, because I have low influence. Seth Godin says something once and thousands of people listen to it, because he has high influence. On a smaller scale, it might be an interesting way to measure your influence at work.

Play jazz

After some conversations with Jonathan Holden on Twitter, I’ve been thinking a bit about how our use of militaristic (and so masculine) language relates to our mental models about work and groups of people organised to achieve common goals. Do creative/artistic endeavors offer a better way to think about it? Musicians can play alone, in perfectly in-sync large orchestras, and improvising in jazz bands.

Affordances and proto-affordances

I’m intrigued by the idea of affordances. An affordance is an object’s sensory characteristics which imply its functionality and use. The idea allows designers to “design for usefulness by creating affordances (the possibilities for action in the design) that match the goals of the user“. It seems like the missing gap between what a product is intended to achieve for a user and the design of the user interface.


Some people tweeted:

Positioning product management

Scott Colfer tweeted, “What do product managers like? No, not Venn diagrams. Quadrants! This one shows the range of what product management can look like (in my experience). Helps me when someone asks ‘how do I become a PM?” It’s a really useful way to think about how product managers move around in there role on the axis between tactical and strategic, and between generalist and specialist. So at the daily stand-up a PM might be a tactical generalist talking about UX decisions for a web page and later that day might be acting as a strategic specialist on the digital safeguarding.

Tweet-Syllabus: Prioritization 101 ⏱

Nick deWilde tweeted, “The most successful people I’ve met aren’t the ones who work the hardest. They are the ones who prioritize the right things to work on. These 7 concepts & resources will help you decide what to prioritize in your work and life” I found this interesting because I’ve been thinking about what we really mean when we casually talk about prioritisation for a few weeks. I’m not convinced by some of the tweets, for example that value is only measured by money, but the one about how every system has constraints and that when projects put pressure on a constraint it causes chaos is interesting. Considering bottlenecks in that way helps us think about the knock-on effects rather than just that one constraint in isolation.

Remote work research

Eat Sleep Work Repeat tweeted, “A lot of people saw that viral thread about remote work last week, chock full of unattributed opinion claiming that the office ‘was over’. Let’s try and use some evidence… what does published research tell us about what’s going to happen to our workplaces?” It’s interesting how the pendulum of remote working has swung between ‘the end of the office’ and ‘get back to normal’ and is finding the middle position between home and office. It’s also interesting how much of the discussion about the future of work centres around the location of people. Is that really the most important aspect about effective working, or is it just because its the most obvious and easiest thing to talk about it?

Charity Service Model Canvas – iteration 1

This is the first iteration of my Charity Service Model Canvas.

The good thing about a canvas is it encourages you to think about how the things on each box connect and support each other. Are the outcomes realistic given the funding and resources? Are the marketing channels going to be effective for those beneficiaries? Will the outcomes actually meet the need?

Needs

What needs will the service address?

Commissioning body

Is the service being commissioned by a local authority, for example? If so, what conditions will there be to adhere to that will shape the service?

Marketing channels

How are the right people going to know about the service, including beneficiaries, refers, supporters?

Beneficiaries

Who is the service for?

Who will benefit from access the service, just the beneficiaries, or also their family, school, local community?

Activities

What is the service going to offer?

Do the Activities require any Resources or Supporting services?

Will these activities contribute to achieving the Outcomes?

Supporting services

What else is required to run the service that the charity itself cannot provide, e.g. taxis, building hire?

Outcomes

What will the service achieve? How will this be measure and reported? Will the Outcomes match the Needs?

Costs

What aspects of the service will have costs, e.g, staff wages, admin time, consumables, building hire?

Funding

What sources of funding will be available?

Will the funding provide full cost recovery?

Over what time period of funding available, and how will the service be funded after that?

Resources

Staffing – Will extra staff have to be recruited?

Skills – What skills are needed to deliver the service? Do we have them, if not how are we going to get them?

Technology – What technology will the service need? Do we already have it or will we need to build/buy it?

Time – How much time will be spent delivering the service, e.g. 8 hours a day, 1 day a week? How much time will be spent administering the service? Include support functions such as finance? How long is the service expected to last?

Manifesto also have a canvas. Theirs is far more thorough and better thought out than mine.

Theory, practice, praxis and framing

Put simply: methodology is not, in itself, a theory. And I mean theory in quite a social science way: a framework for understanding peoples’ behaviours and actions. When I see service design in the line of work, it is probably best described as a spectrum of research methodologies or meta-methodologies (as in, it can eat up more focused methodologies and reconstitute them as being part of a whole: ethnography and wireframing can sit in the same box, and become “service design” by dint of the order of deployment and the use of the outputs).