Theory, practice, praxis and framing Admin on 08/07/2020 Put simply: methodology is not, in itself, a theory. And I mean theory in quite a social science way: a framework for understanding peoples’ behaviours and actions. When I see service design in the line of work, it is probably best described as a spectrum of research methodologies or meta-methodologies (as in, it can eat up more focused methodologies and reconstitute them as being part of a whole: ethnography and wireframing can sit in the same box, and become “service design” by dint of the order of deployment and the use of the outputs). Related Category: Notes Tag: design, service, servicedesign, tweet Post navigation Previous: Previous post: Responding to a shift in cultureNext: Next post: Using the theories presented in the module Digital Business, critically discuss the differences between a DVD film and streaming services such as Netflix. You must use theories to frame the analysis and discussion.