Went to an Innovation Session at Channel 4 to talk about the different ways people consume TV content and how Channel 4 can deliver adverts that are personalised and highly relevant, and how important this is when the average person sees 362 ads a day.
It was a gamble. Holding just one mountainboard competition this year rather than the four we’ve done for the past few years. What if it got rained off? What if there was a major injury or system failure meant we ran out of time? What if key staff couldn’t get there? If any of those things happened it would have meant no national level competitive mountainboard event this year, which would have had a knock-on effect on the ATBA-UK, it’s reputation, the decision to only hold one event, and the future of mountainboarding in the UK.
But after three days of flag-planting, gate-dropping, roller-pumping, wheel-spinning, berm-swooping, collarbone-popping, sumo-wrestling, cable-laying, track-grooming, laser-beam-breaking, fire-breathing, mini-ramp-riding, chilli-eating, cow-onesie-wearing, double-backflipping, 1080-ing, medal-winning mountainboarding, it was over. It was a gamble, but it worked.
The WWW opened up to the world 25 years ago since now, Today we are celebrating First Internaut Day. Internet is now a daily and most important part of our daily life. We would like to say Thanks to Sir Tim Berners-Lee for such a great gift to the Planet.
This is my laptop. There are many like it but this one is mine.
I spend more time with this laptop than with anything else. To say I’m attached to it is an understatement. It’s an extension of my mind, body, and identity. It’s a part of everything I do and everything I achieve.
Except… This isn’t my laptop.
It belongs to the organisation I work for. And the IT department make changes to it without telling me they are going to. Things like enforced screen savers might be good for corporate branding but it creates a disconnect between this thing that is a part of me but is controlled by something outside of and unknown to me. It’s weird.
Total commitment
Empathy and awareness
Adversity management
Mutual respect
We thinking
Ownership of the project
Relinquishment of ego
Kinetic leadership
-Robyn Benincasa
