Alignment, Trajectory & Momentum – Concepts for collaborative working

I hear talk of working collaboratively. It’s one of those things that everyone agrees we should do, thinks it seems like it should be a good thing, and accepts that they don’t really know what it means. And then they go back to doing their work in their way.

Achieving ways of actually ‘working collaboratively’ is a huge challenge for organisations and individuals to even understand, let alone implement. But there are a few things that I think can help move in the right direction.

1. Understand the difference between collaboration and cooperation.

Collaborative means working together for the same goals. Cooperative means working together for different goals. Collaboration is only one way of working and it isn’t always the best way for every situation. Sometimes, working cooperatively is what is best, and that’s ok, not every situation requires collaborative working.

2. Think strategically

In my experience most people spend most of their time getting their work done without any thought about the bigger picture of what their team is trying to achieve, where their department is heading, or how their organisation is positioning itself in the market. I think strategic thinking is an essential component to working collaboratively. The more people thinking about that big picture and understanding what the future looks like, the more people there will be who aren’t just focused on their work, and so are more capable of working collaboratively.

3. Use a framework for collaborative working

In the same way as ‘being innovative’ is one of those things people in organisations say without any understanding of what it requires, ‘working collaboratively’ also requires a framework. One of the ideas I’m exploring about a framework for collaborative working is that it would involve alignment, trajectory, and momentum.

Alignment – a state of agreed cooperation

Working collaboratively starts with achieving agreement about what is the aim, who is going to do what, when they are going it, etc., etc. This is important stuff to get right but it’s often where attempts to work collaboratively stop.

Trajectory – the path followed over time

A trajectory also needs to be agreed to keep everyone on track as the work develops. There also needs to be a means for regularly checking that team members haven’t veered from the agreed path, and regular checks that the original trajectory is still the right one. If a course correction needs to be made then everyone needs to be brought along with it.

Momentum – force or speed of movement

Projects and pieces of work often start with great momentum and then as the other day to day work also needs to be done that momentum slows and things fall behind. Maintaining constant and consistent momentum for everyone involved is essential for collaborative working. If people aren’t moving along the path at the same pace the work will suffer as parts will be completed out of sync, people get left behind, and the general disarray that we see in non-collaborative working becomes the norm.

These are all quite new thoughts on improving collaborative working in organisations, but I hope that they are the beginnings of a process that I can use in my own work to question whether ‘collaborative’ is really the best approach, try to encourage more people to think strategically, and check for alignment, trajectory and momentum in any collaborative working that I do.

Weeknotes #28

What happened this week…

  • Started thinking about the 16/17 annual analysis.
  • Started analysing stock availability, sales and profit at line level from this year to support stock availability next year.
  • Set up gender attributes so customers can filter clothing by Men’s or Women’s.
  • Arranged our next batch of Magento development work that will allow us to send dispatch notification emails to customers, automate some of our reporting, and be ready to launch more books on the Online Shop.
  • Met with the Digital Marketing Team to plan our marketing for next year.
  • Prepared for upcoming email marketing of the Gifts From The Heart range to be in the BHF Monthly Newsletter and a dedicated email specifically about the gifts for Mother’s Day.
  • Added 22 new products to the Online Shop.

Read this week…

Doing next week…

  • Launching the London to Brighton Bike Ride t-shirt and hoodie.
  • SiteCore and Facebook Advertising Training.
  • Improving the descriptions of the Gifts From The Heart range.
  • Working with the Market Research Team to develop our strategy validation survey.
  • Setting up with EBizMart to explore solutions for taking orders through pop-up shops.
  • Qubit Personalisation system training which when set up on the Online Shop will allow us to target customers on their behaviour.
  • Having the monthly Ecommerce Management Meeting with a focus on our Marketing Plan.

Interesting stat of the week…

  • Last week, the Online Shop was the best performing BHF shop achieving four times the sales of the next best, and more in sales than the fifty worst performing shops.

In the not too distant future….

  • More automation and better customer experience.

Six months of stats

The weekly Ecommerce update email I write contains a statistic that reveals something about how the BHF ecommerce business is performing. They aren’t in-depth analysis, just snippets of success.

  1. The bounce rate for July was 39.66%, down 9.91% from 44.02% for the same period last year.
  2. Comparing since the new site went live to the same period last year, the conversion rate has increased 66.61%
  3. The best selling product by volume in August was the Silver Finish Glitter Heart Pin Badge, selling 72% more than the next best seller.
  4. The Donation Place Cards have the highest Average Quantity per Order at 76.
  5. The first order for Heartfelt was placed less than 2 and ½ hours after launch, and we had orders from countries including Australia, US, New Zealand, Finland.
  6. Compared to the same week last year, visits on mobile devices have increased 226%, transactions have increased 217%, and revenue 152%
  7. far this year we’ve sold 30,000 pin badges. That’s a lot of people showing a little bit of support.
  8. We sent 574 emails requesting a review of the Online Shop and had a response rate of 6.62%, better than the industry average of 5.7%. 38 customers wrote reviews and all of them gave us five stars.
  9. So far this year, of all the people that placed a order for Christmas cards 98.8% are new to the Online Shop.
  10. September has been the highest month for donations so far this year with over double the monthly average.
  11. Comparing the last thirty days with the same time last year, our international visitors have increased 59%.
  12. We sold our 10,000th pack of Christmas cards.
  13. The best selling Christmas card has sold the same amount as the thirty-three worst selling cards, the best selling twenty cards (out of 96) account for half the volume of cards sold
  14. The average number of packs of Christmas cards in an order is 5.29.
  15. Of all the donations we received in November, 82% included Gift Aid which meant we were able to collect an extra 25% of the value.
  16. Comparing this November to last November, Pageviews are up 28%, Pages per Session is up 51%, Average Session Duration is up 36%, Conversion Rate is up 52%, Bounce Rate is down 16% and Abandonment Rate is down 11%.
  17. Comparing the first week of December this year to last year, the number of visitors using desktops stayed about the same, as did visitors using tablets, but the number of visitors using mobile devices increased by 43%.
  18. Over the past nine months, 70% of orders paid the £3.95 delivery charge and 30% got free delivery. Over the past three months the percentage of orders getting free delivery dropped to 20%.
  19. Over Q1, Q2 & Q3 revenue was up 12.42% on the same period last year.
  20. From April to December, our Return Rate was 2.31%, 1.93% were refunded and 0.29% were replaced
  21. 22.5% of the revenue in Q3 was from Donations and Delivery Charges.
  22. Pin Badge sales for January so far are 175% up against the whole of December and 102% up for January this time last year, with 12 lines selling this year against 4 lines last year.
  23. 14.9% of our orders have a total value between £20 and £25, whilst orders with a value between £30 and £35 are 11.5% of the total.
  24. In January, 777 people visited the Online Shop after googling ‘British Heart Foundation Wedding Favours’ and 218 other related search terms.
  25. Over the past five years the Online Shop has had 2.2 million visitors.