UK Mountainboard Championship 17
Three hot and sunny days of borderx racing, timed downhill descents on two tracks, and freestyle jumps and tricks.
Weeknotes #55
What happened this week…
- Discussed how to sell London to Brighton merchandise as part of the registration process.
- RMSP and Ecommerce overview workshop.
- RMSP Ecommerce to-be mapping for all processes.
- Reviewed the Business Process Catalogue for the Contact Centre module in AX.
- Met the new Head of Digital for the BHF and provided a brief overview of how Ecommerce works.
- Attended an RMSP Data Migration session.
- Worked on the product development and commercial agreement for selling CPR Training Kits on the Online Shop.
- RMSP Dropship Interface Design Workshop.
Read this week…
- British Heart Foundation continues journey to personalisation
- An introduction to customer research (a 3,000-word guide)
- Personas vs. Jobs-to-Be-Done
- 39 Easy Website Improvements to Create a Better User Experience
- The Future of The Web; Websites as Data Sources
- How to Communicate Value in Product Descriptions
- Why Your Facebook Ads Aren’t Profitable (And How to Fix It)
Doing next week…
- Dev work to increase donations on the Online Shop.
- RMSP Buying & Merchandising document review.
- Testing of the new search function for the Online Shop.
- Setting up Qubit on the Online Shop UAT site.
- RMSP Dropship Interface Design Workshop.
- Analysis of fundraising campaign sign-ups compared to Online Shop customers.
- Marketing planning for Christmas cards.
Interesting stat of the week…
- This year so far, compared to last year, The Online Shop has seen a 41% increase in unique visitors. This growth is spread over all age groups with the 55 – 64 year old seeing the largest increase of 57%, the 25 – 34 year old next at 54%, 35 – 44, 45 – 54, and 65+all seeing a 45% increase, and lagging behind, the 18 – 24 year old’s have only increase 23%.
In the not too distant future….
- Launching our first affiliate business model to sell second-hand book
Weeknotes #54
What happened this week…
- Started discussing the gaps for data migration for RMSP.
- Attended the first Retail Digital Innovation Group meeting.
- Reviewed the current blockers for RMSP Interfaces work stream.
- Built a Telegram bot and integrated it into our Trello & ButlerBot workflow.
- Scheduled the dev work for implementing the Facebook Shop.
- Styling changes to our new search functionality.
- Testing transactional emails.
- Met with our logistics partner to review the past month and discuss continuing improvements.
- Rebecca set off fire extinguishers.
Read this week…
- 4 examples of omnichannel changing the retail experience
- 13 Cognitive Biases in Ecommerce (and How to Use Them to Sell More)
- British Heart Foundation personalised video integration boosts donations
- How can charities effectively use Instagram’s new multiple image feature?
- GDPR Preparation: The Pitfalls of Customer Marketing Preferences
Doing next week…
- Discussing the need for an Ecommerce work stream in RMSP.
- Discussing the approach to defining data entities.
- Reviewing the Business Process Catalogue for the RMSP Contact Centre.
- Attending a dropshipping functionality workshop.
Interesting stat of the week…
- Comparing the last week with the same week last year, Total Conversions were up 36%, Assisted Conversions were up 75%. Referral traffic gave us 62% of our conversions, Direct traffic gave us 19% and Conversions from Referral and Direct traffic together accounted for 18% of conversions.
In the not too distant future….
- More clothing for children.
Weeknotes #53
What happened this week…
- Launched Christmas cards and sold our first pack on the 7th August.
- Set up the new trolley tokens for the new pound coin.
- RMSP workshops to plan interfaces between Magento and AX, and AX and the Warehouse.
- Completed the requirements for taking Donations on the Online Shop.
- Wrote a presentation about our wedding favours.
- Tested the new search functionality for the Online Shop.
- Tested product data feeds for advertising.
- Tested the new transactional email templates.
- User research to find out if visitors use Related Products on the Online Shop.
Read this week…
- 10 Customer Journey Examples That Will Inspire You
- How To Fix The Nonprofit World’s “Innovation-Aspiration” Problem
- Dynamics AX tutorial videos
- AX Mentor’s Blog
- Tim Scofield’s Blog
Doing next week…
- Attending the first Retail Digital Innovation Group.
- RMSP Interfaces workshop for Magento.
- Setting up for selling tickets for the Beating Hearts Ball.
- Scheduling Magento dev work for increasing donations on the Online Shop.
- Scheduling testing of the Magento dev work for the Facebook Shop.
- Working with WorldPay to automate finance reporting.
- Visiting our Warehouse to review performance and plan for the near future.
Interesting stat of the week…
- Our top conversion paths in August were Referral from the main website and Direct traffic, which accounted for 18.3% of conversions, Email and Direct, which accounted for 12.5%, and Organic Search and Direct, which gave us 10% of conversions. This tells us that we depend Referral, Email and Organic traffic for building awareness and interest, and then people come back to the Online Shop later to place an order.
In the not too distant future….
- Taking a lot more donations on the Online Shop.