National Trust
Organisation: | National Trust – The National Trust is the UK’s leading heritage charity, protecting special places for everyone, for ever. |
Role: | Senior Ecommerce Executive |
Responsibilities: | Managed the redesign of the online shop, digital marketing strategy, and merchandising. |
Results: | Unique visitors increased 28% Orders increased 87% Revenue increased 28% Conversion Rate increased 45% |
Online shop redesign
Worked with freelance designer and third-party platform provider to redesign the National Trust Online Shop in line with branding and with a focus on best practice for increasing conversion.