National Trust

Ecommerce platform rebuild and marketing strategy to scale up online sales.

The National Trust is the UK’s leading heritage charity, protecting special places for everyone, for ever.

Online shop redesign

National Trust Online Shop Homepage Mockup
Home page mockup
National Trust Online Shop Basket Page Prototype
Basket Page Prototype

Marketing strategy

Improving product photography

Merchandise photoshoot

Expanding marketing channels

Visitors from main website

Email marketing

Paid advertising

Social media

The results

  • Unique visitors increased 28%
  • Orders increased 87%
  • Revenue increased 28%
  • Conversion Rate increased 45%