National Trust

Organisation:National Trust – The National Trust is the UK’s leading heritage charity, protecting special places for everyone, for ever.
Role:Senior Ecommerce Executive
Responsibilities:Managed the redesign of the online shop, digital marketing strategy, and merchandising.
Results:Unique visitors increased 28%
Orders increased 87%
Revenue increased 28%
Conversion Rate increased 45%
National Trust basket prototype

Online shop redesign

Worked with freelance designer and third-party platform provider to redesign the National Trust Online Shop in line with branding and with a focus on best practice for increasing conversion.

National Trust product photoshoot.