How to Get Executive Buy-In by Creating a Compelling Business Case

Roger on 28/11/2019

Blank checks are rare in most companies. You typically need to first validate how your ideas will impact the business before you get resources assigned and receive financial support. And if you are a product manager, then you know how challenging it is to get leadership buy-in for a big new investment. But to build what customers really need, you must be able to show the executive team that your vision is sound.