Scoping the project to list all new goods on Ebay.
Discussing how to improve the London to Brighton Travel Tickets.
Confirming our approach to stock control in AX, Magento and the warehouse.
Writing web page content about defibrillators.
Fixing a few outstanding issues on the Online Shop.
Presenting the new Selling Defibrillators Dashboard to the project team.
Looking for some new suppliers.
Interesting stat of the week…
Comparing last week to the same week last year, the Online Shop home page had 16% fewer visitors, but the Average Time on the Page increased 21% and the Bounce Rate decreased by 32%, suggesting that visitors are finding the new home page more engaging.
Working through interface timings between Magento and AX.
Meeting with the Giftware Team to discuss weddings rebuys.
Planning meetings for the Community Fundraiser site and Ebay Listings from the Online Shop.
Starting to write a marketing plan for 2019/20.
Preparing for a discussion about the timing of launching selling defibrillators.
Interesting stat of the week…
25% of the people that buy from the Online Shop are aged between 25 and 34, 22% are aged between 45 and 54, and the lowest age group is 18 to 24 which accounts for only 7.3% of our customers.
Working through outstanding fixes on the new Online Shop.
Setting up defibrillators on the Online Shop.
Meeting with the Cards Buying & Merchandising Team.
Aligning defibrillator content with the National Defibrillator Network.
Discussing technical solutions for email sending from Freshdesk.
Interesting stat of the week…
Of our nineteen product groups, year to date sales for five of them are above average. Tickets is 939% above average sales, Weddings is 201% above average, Pin Badges 200%, Sports Clothing is 179% and Leisure Clothing is 122% above average sales.
Setting up the Magento / Dotmailer API and transactional emails.
Meeting with the Give in Celebration team to discuss cross marketing opportunities.
Washing-up the Events chatbot.
Discussing a coordinated reporting strategy for Freshdesk.
Discussing how to make registering defibrillators with the ambulance service easier.
Producing the third iteration of onboarding emails for defibrillators.
Discussing security permissions in AX.
Discussing the launch of the Celia Birtwell range online
Interesting stat of the week..
Comparing this year to date to the same period last year, Average Order Value has increased by 1%, Average Units per Order has decreased by 19%, and Average Value of a Unit has increased 24%.
Discussing Survival strategy, the chain of survival, and measurement.
Agreeing finance and logistics processes for Selling Defibrillators.
Meeting with the Fundraising Innovations Manager to discuss Defibrillators.
Mapping the customer journey for Selling Defibrillators with Corporate Partnerships.
Discussing Sales Invoices in AX.
Interesting stat of the week…
Comparing New and Returning visitors in July so far to the same dates last year, Conversion Rate for New Visitors has increased 48% and Returning Visitors has increased 38%.
Testing transactional emails for the new Online Shop.
Discussing alignment between the national defibrillator network and selling defibrillators.
Testing finance processes for Selling Defibrillators.
Customer Service guide to using the new Online Shop.
Building onboarding emails for Selling Defibrillators.
Going to a talk about understanding customers through user testing.
Populating and testing the new Online Shop.
Interesting stat of the week…
In June, our average Revenue Per Visitor from referral traffic from the main website was £1.64. 17,403 users came from 878 different pages across the website.