Discussing new clothing range, and a plan for moving to the new brand.
Discussing RMSP process for setting up new products and managing attributes.
Reviewing Interface Design Documents between the warehouse and AX.
Reviewing how Ecommerce plans and communicates projects and workload.
Adding to the Ecommerce knowledgebase.
Interesting stat of the week…
Comparing 2018 so far with last year, number of Users has only increased 1.9%, but the number of Transactions has increased 36%, and the Revenue has increased 88%.
Reviewing Interface Design Documents for the interfaces between AX and the warehouse.
Playing with a demo of Magento 2.
Working on the requirements for implementing the AX interfaces in Magento.
Photographing Pin Badges and Wedding Favours.
Reviewing Functional Solution Documents to de-scope functionality.
Interesting stat of the week…
Desktop users use Search more than Mobile users (5.2% to 2.4%), but Mobile users search more effectively with Mobile Users spending 150% more time on the site after a search, and Mobile Users search depth 65% higher than Desktop User.
Planning our new clothing range with the new branding.
Meeting to discuss the website rebrand project.
Writing more requirements for the interfaces between AX and Magento.
Refining the requirements for the rebuild of the Online Shop.
Meeting the PR team to talk about a possible new project.
Planning for Wear It. Beat It.
Improving category page meta tags.
Planning sales targets for next year.
Interesting stat of the week…
Comparing desktop traffic with mobile, customers using desktop purchased 52.6% of all the units sold in 2017, whilst mobile users purchased 28.5% of all units. And the average order value for desktop users is 34% higher than for mobile users.
Adding Gifts From The Heart range to the Online Shop.
Starting plans to launch Fascinators.
Developing future aspirations for our clothing range.
Discussing Events Marketing.
Holding the Ecommerce Monthly Management Meeting.
Interesting stat of the week…
So far in 2018, 50% of our traffic was on mobile device, 30% on desktop, and 20% on Tablets, but when it comes to placing an order, 42% was on Mobile, 37% on desktop, and 21% on Tablets. Is this due to usual customer behaviour or does it show that we need to focus more on Mobile traffic to get the Convertors up to the same percentage as the traffic?
In the not too distant future….
Discussing the opportunities around ‘Give In Celebration’ for promoting our Wedding Favours.
User research session to get opinions of how to improve the Online Shop.
Documenting ecommerce processes for RMSP.
Starting to work on creating blended search results of Ebay and Online Shop products.
Submitting Christmas cards content for the November edition of the BHF Monthly Email Newsletter.
Beginning to plan automated email journeys based on purchase categories.
Interesting stat of the week…
Monday the 16th was Restart A Heart Day, and comparing to last year the Online Shop had an increase in new visitors of 78%, an increase in Goal Completions of 47%, and an increase in transactions of 40%.
In the not too distant future….
Different page templates for different types of produc
Working with the Social Team to launch the Facebook Shop.
Writing requirements for integrating Magento and Qubit to enable us to do visual testing and personalisation on the Online Shop.
Reviewing marketing opportunities from the main BHF website.
Analysing customer research and more competitor analysis for Ecards.
Testing automated Weekly Finance Files.
Creating workflow process maps based on Interface Design Documents to describe how some ecommerce processes will work with RMSP.
Interesting stat of the week..
This year so far, email marketing has provide 10% of revenue, and is our best performing acquisition channel with a Bounce Rate of 36% and a Conversion Rate of 4.6%.
In the not too distant future….
Integrating products we sell on Ebay into the Online Shop search results.
Launching our new Donate page to take donations independently of placing an order.
Developing Order Status Updates to improve customer service.
Marketing CPR Training Kits.
Writing requirements for the interfaces between Magento and AX.
User research to develop hypothesis for visual testing on the Online Shop.
Increasing our Christmas Cards marketing.
Developing blended search results on the Online Shop to show products available on Ebay.
Improving our projects tracking and reporting.
Working up a plan for developing another Magento site.
Interesting stat of the week…
Over the last month, on the first page of the Christmas Cards category page the Religious filter was the most used with 0.37% of the clicks, the first card was the most clicked with 2.06% of the clicks, and the most clicked button was to go to page 2 of the Christmas cards with 7.38% of the clicks.
In the not too distant future…
Testing different page layouts for different types of products.
Advertising Christmas cards across more platforms.
Testing the new donations customer journey.
Meeting with the Optimisation Team to get Qubit set up for testing.
Writing requirements for the interfaces between AX and Magento.
Planning for introducing Freshdesk for Ecommerce.
Interesting stat of the week..
Of all the customers that go into the checkout flow, 47% come from the main website, and once on the basket page 14% continue to shop, 22% exit the site, and 64% go on to the next checkout page.