As part of the Product Management training at General Assembly I worked with two other Product Managers to go through the product process of identifying a problem, doing user research to understand and define the problem, identify our riskiest assumptions and run an experiment to test it, create an MVP to test whether we can solve the customers problem, and iterate upon the feedback.

The Problem

Busy people forget or run out of time to buy gifts for friends and family.

Lean canvas

We used a Lean canvas to record our assumptions to help us identify the riskiest for validation.

GiftBot Lean Canvas

Personas

After undertaking research with 18 people we grouped their responses together to allow us to create personas.

GiftBot Personas

MVP

The first version of GiftBot:

This version received an NPS score of 5.9.

GiftBot after user testing received feedback that it wasn’t very friendly and returned too many results. This version scored 7.2.

GiftBot MVP

 

Final presentation


GiftBot Presentation