Dream team: twelve domains of knowledge for modern product teams

Gone are the days of the product team triad of product, design and engineering. Today’s product teams require skills and knowledge across twelve domains of knowledge.

  • Analysis – depending on the context might be business analysis or data analysis and reporting.
  • Architecture – Tech stack and architectural design and decisions.
  • Content – designing and creating content for product and marketing.
  • Customer success – supporting users to make best use of the product, collecting feedback.
  • Delivery – support development/engineering, remove barriers, schedule and facilitate software development.
  • Development/engineering – Developing and managing software packages for websites and applications.
  • Interaction design – Generate interaction concepts that enable seamless and relevant experiences for users.
  • Marketing- Identify target audience, promote products and services.
  • Product – Align product vision and strategy to organisational goals, user needs, technical capabilities.
  • Project – Manages scope, schedule, finance, risk, quality and resources.
  • Research – plan, design and carry out user and market research activities to get a deep understanding of the users.
  • Service design – Design the end-to-end journey of a service to help users complete their goal