What happened this week…
- Went to the Blood Pressure Community Mobilisation workshop.
- Attended the London to Brighton Bike Ride Delivery Group meeting.
- Tested the Central Ordering site and trained CSC.
- Submitted the Central Ordering subdomain to CAB.
- Set up L2B Hospitality tickets.
- Improved product descriptions on the Online Shop.
- Set up L2B Off Road Tickets.
- Set up LiveChat and introduced the CSC Team.
- Went to training workshop on using Build Measure Learn loops.
- Set the budget targets for Ecommerce for 19/20.
- Restarted wedding favours and clothing advertising campaigns.
- Sold Celia Birtwell products through Stylist.co.uk.
- Arranged for increased capacity hosting for the Online Shop.
- Collected product information and images for Blood Pressure Monitors.
- Agreed go live date for selling defibrillators.
- Drafted the contract for a Blood Pressure Monitor supplier.
- Updated the Ecommerce Roadmap.
- Updated the Ecommerce Time Tracker.
Read this week…
Doing next week…
- Discussing selling bespoke events clothing.
- Testing the Central Ordering site with Community Fundraising Managers.
- Meeting with the Product Manager for the NDN.
- Discussing connectivity between Magento and AX.
- Reviewing the requirements for Credit Memo dev work on Magento.
- Training the Ebay Hub team in using Freshdesk.
- Setting the defibrillators live on the Online Shop.
Interesting stat of the week…
- Last week, 0.56% of new visitors completed an order compared to 7.87% of returning visitors, meaning that returning visitors outperform new visitors by over 1,400%.
In the not too distant future…
- Launching selling defibrillators on the Online Shop and website next week.
What happened this week…
- Tested the Fundraiser site.
- Updated London to Brighton product listings
- Added defibrillator product descriptions.
- Discussed how Ecommerce can support Art Beat.
- Worked on Shopping Feed fixes.
- Discussed Events merchandise fulfillment.
- Went live with the new Celia Birtwell Range.
- Updated the Ecommerce Time Tracker.
Read this week…
Doing next week…
- Attending the Community Mobilisation workshop for blood pressure testing.
- Writing more product information for defibrillators.
- Setting up Blood Pressure Monitor suppliers.
- Meeting the NDN Product Marketing Manager.
- Reviewing Cutover for RMSP.
- Agreeing the range for Blood Pressure Monitors.
- Confirming the date for going live with selling defibrillators.
- Going to the London to Brighton Bike Ride Delivery Group meeting.
- Testing and training on the Central Ordering site with CSC.
- Setting the advertising budgets.
- Reviewing the Ecommerce Roadmap.
Interesting stat of the week…
- 78.7% of conversions happen the first time a customer comes to the Online Shop. 2% happen one day later, and 1% happen two days later.
In the not too distant future…
- Launching selling defibrillators on the Online Shop and website.
What happened this week…
- Continued testing the Central Ordering Site.
- Improve Defibrillator product pages.
- Visited a Blood Pressure Monitor supplier.
- Fixed Google Analytics and Tag Manager.
- Improved the size guide for clothing.
- Began writing improved product descriptions for the existing supporters range.
- Ordered some sample wedding favours to expand our range.
- Processing a Subject Access Request.
- Went live with a new homepage banner/footer banner to test different styles on the shop.
- Discussed marketing support for future initiatives.
- Made plans to restart advertising.
- Discussed upgrading the hosting for Magento.
- Started work on adding extra content blocks onto the product pages to improve defibrillator product listings.
- Added the Celia Birtwell pin badge to the Online Shop.
- Met with Senior Digital Marketing Manager to discuss marketing support.
- Updated the Ecommerce Time Tracker.
Read this week…
Doing next week…
- Writing more product information for defibrillators.
- Discussing Freshdesk training.
- Updating the Blood Pressure Monitor range plan.
- Writing marketing objectives.
- Discussing Art Beat with a Senior Innovation Executive.
- Testing the Central Ordering Site in a live environment.
- Reprioritising development work.
- Adding L2B product listings and hospitality ticket.
- Discussing fulfillment for Events merchandise.
- Meeting the Product Marketing Manager for the NDN.
Interesting stat of the week…
- In January so far, the Furniture page is the third most visited (after the home page and clothing category) and page views have increased by 25% compared to the same time period last year.
In the not too distant future…
- Planning for selling furniture.
What happened this week…
- Wrote lots of content and designed images for Defibrillator product pages.
- Set up a Blood Pressure Monitor supplier account.
- Discussed ecards and ideas for Christmas campaigns.
- Further testing on the Central ordering site.
- Completed work on including images in the transactional emails.
- Completed automated work on order exports by warehouse
- Began work on an improved clothing size guide on the online shop
- Agreed markdown and write-off clothing lines.
- Met with our Warehouse supplier to discuss Ecommerce fulfilment when AX is live.
- Worked on the Ecommerce Q3 cost analysis.
- Updated the Ecommerce Time Tracker
Read this week…
Doing next week…
- Visiting a Blood Pressure Monitor supplier.
- Reviewing the RMSP cutover plan.
- User testing of Central ordering site.
- Final tweaks to the Central Ordering site.
- Improving the file exports MDA receive
- Fixing Google Analytics and Tag Manager
- Restarting wedding favour advertising.
- Completing the Ecommerce Q3 cost analysis.
- Meeting with the new Product Marketing Manager for the NDN.
Interesting stat of the week…
- Christmas cards accounted for 20% of revenue over the first three quarters of the year.
In the not too distant future…
- Reconsidering the new goods range on the Online Shop.
What happened this week…
- Reviewed our roadmap activities.
- Discussed Central ordering site testing action plans.
- Began writing a business case for moving warehouse.
- Discussed PR opportunities for the future.
- Added content to defibrillator pages on the Online Shop.
- Discussed defibrillator supplier contracts.
- Updated the Ecommerce Roadmap.
- Updated the Ecommerce Time Tracker.
Read this week…
Doing next week…
- Reviewing defibrillators set up on the Online Shop.
- Setting up Blood Pressure Monitor supplier and planning buys.
- Meeting with MDA to discuss RMSP processes.
- Finalising requirements for automated finance reporting.
- Discussing eCards for Christmas.
- More testing on the Central Ordering site.
Interesting stat of the week…
- In 2018, 63% of our traffic was from referral sources, 22% was from organic search, 8.5% was direct, 3% was from social channels and 2.5% was from paid advertising.
In the not too distant future…
- Planning for selling furniture on Ebay.
What happened this week…
- Set up and test the Central Ordering site.
- Responded to customer enquiries.
- Discussed changes with Ecommerce for RMSP.
- Discussed the adjusted Finance Reports with the AP Team.
- Met with the Retail Customer Services teams to help them with Freshdesk.
- Wrote product descriptions for defibrillators.
- Submitted defibrillator emails for approval.
- Experimented with Power BI for reporting for Customer Services and Ticket sales..
- Updated the Ecommerce Time Tracker.
Read this week…
Doing next week…
- Writing more product descriptions for defibrillators.
- Collecting information to support the discussion about moving ecommerce to a different warehouse.
- Writing requirements for automating finance reports.
- Planning activities for selling bought-in goods on Ebay.
Interesting stat of the week…
- Throughout 2018, 87.8% of our customers were from England, 7.5% from Scotland, 3.6% from Wales, and 0.8% from Northern Ireland.
In the not too distant future…
- Discussing genetic testing for heart conditions with a heart nurse.
What happened this week…
- Presented our plan for selling defibrillators to the Commercial Director.
- Prepared for removing Christmas Cards from the Online Shop.
- Updated Magento to version 2.2.7.
- Analysed defibrillator competitor pricing.
- Featured our cycling clothing in events promo videos.
- Wrote product descriptions for defibrillators.
- Discussed the new sports clothing range and selling events clothing on the Online Shop.
- Revised some of the file exports from the Central Ordering site.
- Worked with the Events teams so they can view ticket orders.
- Met with the RMSP Test Team to discuss testing the Sales Interface.
- Discussed logistics with a defibrillator supplier.
- Updated the Ecommerce Time Tracker.
Read this week…
Doing next week…
- Meeting with a Blood Pressure Monitor supplier.
- Reviewing contract alterations with a defibrillator supplier.
- Discussing hosting options to handle our security scans.
- Reviewing and reporting on Christmas Card sales.
- Adding more content to the defibrillator shop pages.
- Reviewing changes to our finance reporting.
- Working on a case study about fundraising for defibrillators.
- Testing the Central Ordering site.
- Clearing old stock as we get more focused around target audiences.
Interesting stat of the week…
- Comparing the last three months to the same period last year, mobile traffic has increased 19.4% from 35.5% to 44.9%.
In the not too distant future…
- User research on Blood Glucose Monitors.
What happened this week…
- Product set-up training for AX.
- Sourced images and downloads for defibrillators.
- Discussed the new rage of events clothing with the Accessories Team.
- Set up defibrillator product pages in Magento.
- Wrote requirements for dev work to support selling Events clothing.
- Reviewed defibrillator onboarding emails.
- Discussed Christmas card stock, end of campaign dates and clearing books.
- Reviewed the new Young Person’s consent policy.
- Met the new Technical Project Manager for RMSP.
- Tested order exports on the live site.
- Discussed medical malpractice insurance.
- Discussed Selling Defibs project progress with the Survival Team.
- Updated the Ecommerce Roadmap.
- Updated the Ecommerce Time Tracker.
Read this week…
Doing next week…
- Discussing how to handle VAT on events clothing.
- Analysing Amazon sales.
- Designing the Defibrillator Guardian certificate.
- Writing the Guide to Fundraising for your Defibrillator.
- Reviewing the process for passing orders between the Online Shop and the Central Ordering site.
- Internal scoping for the Know Your Numbers programme.
- Testing the Defibs Onboarding email journey in Dotmailer.
- Meeting the new Customer-first programme manager.
- Figuring out order information conversion spreadsheets.
- Attending AX to MDA interfaces overview training.
- Adding content onto defibrillator product pages.
Interesting stat of the week…
- Average Page Load Time is 17% faster than it was this time last year.
In the not too distant future…
- Selling blood pressure monitors on the Online Shop.
What happened this week…
- Product set-up training for AX.
- Sourced images and downloads for defibrillators.
- Discussed the new rage of events clothing with the Accessories Team.
- Set up defibrillator product pages in Magento.
- Wrote requirements for dev work to support selling Events clothing.
- Reviewed defibrillator onboarding emails.
- Discussed Christmas card stock, end of campaign dates and clearing books.
- Reviewed the new Young Person’s consent policy.
- Met the new Technical Project Manager for RMSP.
- Tested order exports on the live site.
- Discussed medical malpractice insurance.
- Discussed Selling Defibs project progress with the Survival Team.
- Updated the Ecommerce Roadmap.
- Updated the Ecommerce Time Tracker.
Read this week…
Doing next week…
- Discussing how to handle VAT on events clothing.
- Analysing Amazon sales.
- Designing the Defibrillator Guardian certificate.
- Writing the Guide to Fundraising for your Defibrillator.
- Reviewing the process for passing orders between the Online Shop and the Central Ordering site.
- Internal scoping for the Know Your Numbers programme.
- Testing the Defibs Onboarding email journey in Dotmailer.
- Meeting the new Customer-first programme manager.
- Figuring out order information conversion spreadsheets.
- Attending AX to MDA interfaces overview training.
- Adding content onto defibrillator product pages.
Interesting stat of the week…
- Average Page Load Time is 17% faster than it was this time last year.
In the not too distant future…
- Selling blood pressure monitors on the Online Shop.
What happened this week…
- Tested increasing the volume of Freshdesk emails.
- Attended Sitecore training.
- Reviewed the requirements for listing on Ebay through Magento.
- Finished the first draft for the ‘Guide to writing a business case for your defibrillator’.
- Set up and tested order export files for drop-shipping.
- Began setting-up defibrillators in Magento.
- Added the new Pride pin badge to the Online Shop.
- Fixed issues with address lookup and search function.
- Worked on fixing the sales tracking in analytics and tag manager.
- Met with a new sports clothing supplier.
- Updated the Ecommerce Time Tracker.
Read this week…
Doing next week…
- Discussing the new range of events clothing.
- Going live with order exports by warehouse.
- Creating a Defibrillator Guardian certificate.
- Writing requirements for handling bulk discount codes and product personalisation.
- Continuing to add defibrillators and accessories to Magento.
- Attending AX training.
- Catching up with Christmas card advertising with the Digital team.
- Meeting with the Customer First Programme Manager.
Interesting stat of the week…
- Looking back over the past three years, the gender split of our customers has stayed broadly the same with 66% female and 34% male.
In the not too distant future….
- Working more closely with the Events teams to enable events participants to order from the Online Shop.