What happened this week…
- Set our roadmap for 19/20 and set Objectives and Key Results.
- Answered defibrillator enquiries.
- Met with the new CRO specialist to discuss visual testing on the Online Shop.
- Chatted about making a chatbot for volunteers.
- Finished document upload functionality on the Central Ordering site.
- Received stock of our new leisure clothing.
- Began thinking about how to build a ‘Defibrillator Advice Centre’.
- Discussed how the Central Ordering Site will help with continuous improvements at CSC.
- Discussed taking payments for House Clearance’s on the Online Shop.
- Attended the Overherd talk on digital in charities.
Read this week…
Doing next week…
- Training with CSC on the Central Ordering site.
- Scoping the defibrillator buyers user journey with the content experience team.
- Discussing the Ecommerce roadmap for the first quarter of 19/20.
- Attending the Internet Retailing Expo.
- Arranging for photography of the new clothing.
- Writing marketing briefs for new products.
- Setting up bundle products for defibrillators.
- Collecting feedback from the Events teams to improve Tickets.
- Updating our Terms & Conditions to include recommendations for defibrillators.
Interesting stat of the week…
- Throughout March, 73% of users visited the site on mobile or tablet devices, and although spending less time than desktop users (1 min 17 secs for mobile against 2 min 06 secs for desktop), the bounce rate was considerable lower (30% for mobile against 44% for desktop). Desktop converts better (3.1% on desktop against 1.6% on mobile) and accounts for 59% or revenue.
In the not too distant future…
- Reviewing our plan for selling furniture online.
What happened this week…
- Answered defibrillator enquiries and processed orders.
- Met with our defibrillator supplier and received product training.
- Worked through changes and tested Central Ordering site.
- Attended AX training.
- Set up Blood Pressure Monitors in Magento.
- Attended Product Management training.
Read this week…
Doing next week…
- Team roadmapping for the next financial year.
- Setting up Freshdesk for the Heart Helpline.
- Discussing facilitating House Clearance payments.
- Meeting with the new Conversion Rate Optimisation specialist.
- Reviewing our data protection processes.
- Discussing chatbots for volunteering.
- Setting up London to Brighton clothing.
- Reviewing samples for premium wedding place cards.
- Testing bundle and grouped products in Magento.
- Making changes to DefibBot to get ready to make it live.
- Attending a talk on making digital work in the non-profit sector.
Interesting stat of the week…
- Comparing defibrillator pages traffic for the last two weeks to the two weeks before that, PageViews increased 3.2%, Unique Visitors increased 5.6%, and Page value increased 99.5%
In the not too distant future…
- Marketing for blood pressure monitors.
What happened this week…
- Reviewed defibrillator order management processes to look for improvements.
- Answered lots of defibrillator enquiries.
- Processed £9,193 of defibrillator orders (our best week yet).
- Moved the Central Ordering site to the live sub domain.
- Finished adding defibrillators to our Facebook Shop.
- Improved Blood Pressure Monitor pages.
- Approved samples of our new Bride and Groom pin badges.
- Discussed invoice processing with the Finance Team.
- Showing Ex VAT pricing on defibrillators went live.
- Comparison-shopped other charity wedding favours.
- Tested using Freshdesk to help manage defibrillator orders.
- Set up the Tower of London Run hoody.
- Discussed approaches for selling furniture online and in-store for home delivery.
Read this week…
Doing next week…
- Setting up defibrillator bundles on the Online Shop.
- Meeting with ZOLL to discuss progress.
- Product Management training.
- Accepting delivery of more Blood Pressure Monitors.
- Adding Beat The Beacon merchandise to the Online Shop.
- Planning ahead for some conversion rate optimisation.
Interesting stat of the week…
- Small businesses account for 38% of enquiries about defibrillators and 42% of orders, Sports clubs are 11% of enquiries and 5% of orders, individuals are 9% of enquiries and 16% of orders, and Churches are 6% of enquiries and 11% of orders.
In the not too distant future…
- Launching DefibBot on the Online Shop.
What happened this week…
- Answered defibrillator enquiries.
- Launched the first two models in our Blood Pressure Monitor range.
- Did a user story mapping workshop for selling furniture online.
- Set up defibrillator bundle products on the Online Shop.
- Updated the Online Shop Home Page.
- Began adding defibrillators to our Facebook Shop.
- Discussed contracts and costs with a second Defibrillator suppler.
- Completed advertising briefs.
- Learned about processing invoices with the Finance team for defibrillator orders.
- Confirmed samples for our new Bride and Groom Pin Badges.
- Testing and dev work on the Central Ordering site.
Read this week…
Doing next week…
- Answering defibrillator sales enquiries.
- Reviewing our processes for selling defibrillators and looking for improvements.
- Launching the Central Ordering site.
- Improving the defibrillators chatbot.
- Receiving stock of more Blood Pressure Monitors.
- Discussing possible directions for selling furniture online and marketing support.
- Improving Blood Pressure Monitor product pages.
- Reviewing clothing rebuys with the Accessories Team.
Interesting stat of the week…
- Our best performing customer segments for selling defibrillators are Construction companies at 50% conversion rate, Youth Groups at 40% conversion rate, and Estate Agents at 33%. We think the speed at which an organisation can make a decision, place an order and pay for their defibrillator is the driving factor in the high conversion rate rather than them being large customer segments for us or those segments wanting defibrillators more than others.
In the not too distant future…
- Presenting options for directions for selling furniture online.
What happened this week…
- Answered lots of defibrillator enquiries.
- Wrote Ecommerce test scenarios for AX.
- Built a chatbot to recommend defibrillators.
- Created defibrillator recommendation package downloads.
- Wrote a training course for Freshdesk users
- Started dev work on improving how Bundled and Grouped products work on Magento.
- Refined the defibrillator supplier ordering process.
- Ordered new Bride and Groom and Pride Pin Badges for our Wedding Favours range.
- Built a bot service to load tickets into Freshdesk from a spreadsheet.
- Set up a customer survey to find out about what jewelry customers might want.
Read this week…
Doing next week…
- User story mapping for selling furniture online.
- Launching Blood Pressure Monitors on the Online Shop.
- Creating defibrillator product bundles.
- Delivering basic training for Freshdesk users.
- Photo shoot for our new Trolley Tokens.
- Adding Defibrillators to our Facebook Shop.
- Arranging delivery of more Blood Pressure Monitors.
- Answering more defibrillator enquiries.
Interesting stat of the week…
- After three weeks of selling defibrillators we’ve benchmarked a 5% conversion rate.
In the not too distant future…
- Finally launching the Central Ordering site.
What happened this week…
- Answered lots of defibrillator enquiries.
- Sold three more defibrillators.
- Discussed Pride wedding favours.
- Tested finance processes for generating customer invoices.
- Attended a training course on sprint/scrum.
- Began writing FAQ’s for defibrillators.
- Discussed marketing for May Measurement Month.
Read this week…
Doing next week…
- Answering more defibrillator enquiries.
- Making changes to the defibrillator range plan to streamlining purchase orders.
- Writing more defibrillator FAQ’s.
- Reviewing product listings for the defibrillator range.
- Reviewing the Furniture page survey results.
- Writing the advertising brief for Blood Pressure Monitors.
- Writing a training course for Freshdesk users.
- Reviewing the Ecommerce roadmap.
Interesting stat of the week…
- Comparing February this year to last, donations income increased by 17.3%, and the average value increased by 37.1%.
In the not too distant future…
- Promoting the Online Shop in shops for the first time.
What happened this week…
- Sold our first defibrillator.
- Answered 47 defibrillator customer enquiries and learned lots about customers.
- Launched a survey on the furniture landing page on the Online Shop to understand customer needs.
- Featured Celia Birtwell items in more media.
- Planned events bespoke clothing on the Online Shop.
- Confirmed the range of Fascinators going online.
- Set up blood pressure monitors in Magento.
- Upgraded hosting for the Online Shop and resumed security scanning.
- Went to the National Wedding Show.
- Discussed marketing support with Retail Marketing and Digital Marketing.
- Updated the Ecommerce Time Tracker.
Read this week…
Doing next week…
- Adding fascinators to Magento.
- Adding more blood pressure monitors to Magento
- Attending Sprint in a day training course.
- Writing requirements for front end improvements to the Online Shop.
- Answering defib customer enquiries.
- Going to the L2B Delivery Working Group.
Interesting stat of the week…
- Since going live the Defibrillator pages have had 447 unique page views.
In the not too distant future…
- Planning the next work for Selling Defibrillators.
What happened this week…
- Launched selling defibrillators.
- Improved product descriptions on the Online Shop.
- Trained the Ebay Hub Team in using Freshdesk.
- Started discovery work on selling furniture online.
- Placed an order for Blood Pressure Monitors with a supplier.
- Discussed testing between Magento and AX.
- Received coloured designs for potential new wedding pin badges.
- Revised the contract for a Blood Pressure Monitor supplier.
- Arranged for CPR Training Kits to be sent to defibrillator supplier.
- Began working on extra functionality for the Central Ordering site.
- Completed dev work on Magento to use Short Descriptions on product pages.
- Discussed selling bespoke events clothing.
- Met with the NDN Product Marketing Manager.
- Finished adding products to the Central Ordering.
- Updated the Ecommerce Time Tracker.
Read this week…
Doing next week…
- Improving defibrillator pages on the Online Shop.
- Investigating furniture delivery companies.
- Creating FAQ’s for defibrillators on Freshdesk.
- Designing Bundle and Grouped product pages.
- Continuing to improve product descriptions on the Online Shop.
- Discussing IT resources to set up the subdomain for the Central Ordering site.
- Adding Blood Pressure Monitor product listings to the Online Shop.
- Discussing changes to the defibrillators contact form with the Digital Team.
- Setting up Fascinators on the Online Shop.
- Sending the contract to our second blood pressure monitor supplier.
- Discussing marketing for selling furniture online.
Interesting stat of the week…
- 5.47% of our search terms since the beginning of the year were for ‘Celia Birtwell’, 1.33% were for ‘Defibrillators’, and 0.71% were for ‘Blood Pressure Monitors’.
In the not too distant future…
- mLaunching Blood Pressure Monitors on the Online Shop.
What happened this week…
- Went to the Blood Pressure Community Mobilisation workshop.
- Attended the London to Brighton Bike Ride Delivery Group meeting.
- Tested the Central Ordering site and trained CSC.
- Submitted the Central Ordering subdomain to CAB.
- Set up L2B Hospitality tickets.
- Improved product descriptions on the Online Shop.
- Set up L2B Off Road Tickets.
- Set up LiveChat and introduced the CSC Team.
- Went to training workshop on using Build Measure Learn loops.
- Set the budget targets for Ecommerce for 19/20.
- Restarted wedding favours and clothing advertising campaigns.
- Sold Celia Birtwell products through Stylist.co.uk.
- Arranged for increased capacity hosting for the Online Shop.
- Collected product information and images for Blood Pressure Monitors.
- Agreed go live date for selling defibrillators.
- Drafted the contract for a Blood Pressure Monitor supplier.
- Updated the Ecommerce Roadmap.
- Updated the Ecommerce Time Tracker.
Read this week…
Doing next week…
- Discussing selling bespoke events clothing.
- Testing the Central Ordering site with Community Fundraising Managers.
- Meeting with the Product Manager for the NDN.
- Discussing connectivity between Magento and AX.
- Reviewing the requirements for Credit Memo dev work on Magento.
- Training the Ebay Hub team in using Freshdesk.
- Setting the defibrillators live on the Online Shop.
Interesting stat of the week…
- Last week, 0.56% of new visitors completed an order compared to 7.87% of returning visitors, meaning that returning visitors outperform new visitors by over 1,400%.
In the not too distant future…
- Launching selling defibrillators on the Online Shop and website next week.
What happened this week…
- Tested the Fundraiser site.
- Updated London to Brighton product listings
- Added defibrillator product descriptions.
- Discussed how Ecommerce can support Art Beat.
- Worked on Shopping Feed fixes.
- Discussed Events merchandise fulfillment.
- Went live with the new Celia Birtwell Range.
- Updated the Ecommerce Time Tracker.
Read this week…
Doing next week…
- Attending the Community Mobilisation workshop for blood pressure testing.
- Writing more product information for defibrillators.
- Setting up Blood Pressure Monitor suppliers.
- Meeting the NDN Product Marketing Manager.
- Reviewing Cutover for RMSP.
- Agreeing the range for Blood Pressure Monitors.
- Confirming the date for going live with selling defibrillators.
- Going to the London to Brighton Bike Ride Delivery Group meeting.
- Testing and training on the Central Ordering site with CSC.
- Setting the advertising budgets.
- Reviewing the Ecommerce Roadmap.
Interesting stat of the week…
- 78.7% of conversions happen the first time a customer comes to the Online Shop. 2% happen one day later, and 1% happen two days later.
In the not too distant future…
- Launching selling defibrillators on the Online Shop and website.