What happened this week…
- Photographed and set up Gifts From The Heart products.
- Began writing requirements and defining logic for the RMSP interfaces between AX and Magento.
- Completed a Data Privacy Impact Assessment for the Ecommerce business.
- Planned marketing for the Gifts From The Heart range.
- Held the Ecommerce Management Meeting for January.
- Began writing our defibrillator project plan and marketing strategy.
- Got Photoshop to improve our product photography.
- Brainstormed what the new clothing range would look like.
- Looked at cameras to improve our product imagery.
Read this week…
Doing next week…
- Discussing chatbots with the Social Team.
- Planning our new clothing range with the new branding.
- Meeting to discuss the website rebrand project.
- Writing more requirements for the interfaces between AX and Magento.
- Refining the requirements for the rebuild of the Online Shop.
- Meeting the PR team to talk about a possible new project.
- Planning for Wear It. Beat It.
- Improving category page meta tags.
- Planning sales targets for next year.
Interesting stat of the week…
- Comparing desktop traffic with mobile, customers using desktop purchased 52.6% of all the units sold in 2017, whilst mobile users purchased 28.5% of all units. And the average order value for desktop users is 34% higher than for mobile users.
In the not too distant future….
- Analysing customer phone contacts.
What happened this week…
- Launched the new Wedding Favours.
- Began advertising Wedding Favours.
- Updated our Roadmap into Confluence.
- Met with PR to discuss Wedding Favours, Fascinators and Gifts from the Heart.
- Discussed Mass Participation and fundraising digital marketing.
- Discussed MyMarathon merchandise advertising and considered.
- Attended Interface Design Workshop between AX and the warehouse.
- Attended ‘Improving Shop Page on the main website’ workshop.
- Discussed Clothing product development with the Accessories Team.
- Met with the RMSP Testing Manager to discuss plans for testing interfaces between AX and Magento.
- Worked on Brand refresh requirements.
- Began plans to launch Gifts From The Heart.
Read this week…
Doing next week…
- Updating the monthly finance report.
- Discussing interfaces between AX and Magento
- Starting Magento requirements for RMSP.
- Revising the GDPR Project Plan.
- Adding Gifts From The Heart range to the Online Shop.
- Starting plans to launch Fascinators.
- Developing future aspirations for our clothing range.
- Discussing Events Marketing.
- Holding the Ecommerce Monthly Management Meeting.
Interesting stat of the week…
- So far in 2018, 50% of our traffic was on mobile device, 30% on desktop, and 20% on Tablets, but when it comes to placing an order, 42% was on Mobile, 37% on desktop, and 21% on Tablets. Is this due to usual customer behaviour or does it show that we need to focus more on Mobile traffic to get the Convertors up to the same percentage as the traffic?
In the not too distant future….
- Discussing the opportunities around ‘Give In Celebration’ for promoting our Wedding Favours.
Last week’s update…
What happened this week…
- Began defining stock adjustment logic between the warehouse and AX.
- Set up the new Wedding Favours on the Online Shop.
- Set up the new Pin Badge on the Online Shop.
- London to Brighton Off Road Tickets went live.
- Manchester to Blackpool Tickets went live.
- Investigated selling postage stamps on the Online Shop .
- Added more info to our strategy document.
- Conference call with our Magento agency to talk about moving to Magento 2.
- Created Marketing calendar for the online shop.
- Order status updates went live.
- Reviewed Functional Specification Documents for AX.
- Reported on CPR Training Kit sales.
- Quarterly Online Shop product Roadmap Planning meeting.
Read this week…
Doing next week…
- Confirming budgets for the Online Shop rebuild.
- Attending the Warehouse Interface Design Workshop.
- Reviewing priorities for GDPR.
- New Wedding Favours going live on the Online Shop.
- New Pin Badge going live on the Online Shop.
- Continuing to define Stock Adjustment logic.
- Discussing Mass Participation and Community Fundraising marketing.
- Discussing PR opportunities for the Online Shop.
- Planning MyMarathon marketing.
- Finalising Brand Refresh project plan for quoting.
- Looking at improvements to the Shop section on the main website.
Interesting stat of the week…
- This year so far, 35% of the products ordered were Pin Badges, and second was Christmas cards with 27% of total units ordered.
In the not too distant future….
- New t-shirts with new branding
What happened this week…
- Added single Christmas cards to the Online Shop for the first time.
- Reviewed Interface Design Documents for interfaces between AX and Magento.
- Made Google Text Ads and Google Shopping live.
- Worked on requirements for implementing Qubit on the Online Shop.
- Completed Data Protection, Information Security, and PCI DSS Training.
- Did some customer research on what people want from personalised wedding place cards.
- Wrote the project plan for personalised wedding Donation Place Cards.
- Investigating using screensavers to promote Christmas cards more widely across the BHF.
- Reviewed and tested weekly finance export files.
- Designed an email to market Christmas cards.
Read this week…
Doing next week…
- More requirements for implementing Qubit.
- Working on the Ecards Project Plan.
- User research session to get opinions of how to improve the Online Shop.
- Documenting ecommerce processes for RMSP.
- Starting to work on creating blended search results of Ebay and Online Shop products.
- Submitting Christmas cards content for the November edition of the BHF Monthly Email Newsletter.
- Beginning to plan automated email journeys based on purchase categories.
Interesting stat of the week…
- Monday the 16th was Restart A Heart Day, and comparing to last year the Online Shop had an increase in new visitors of 78%, an increase in Goal Completions of 47%, and an increase in transactions of 40%.
In the not too distant future….
- Different page templates for different types of produc
What happened this week…
- Began taking donations without having to place an order.
- Launched product ads on Facebook.
- Set up a high level project reporting dashboard.
- Began reviewing the future Ecommerce strategy.
- Began advertising Christmas cards on Instagram.
- Tested hourly order files to support selling on Amazon.
- Worked on Order Status Updates for customer emails.
- Analysed Sessioncam footage of customers using the Online Shop.
- Product development to increase our clothing range.Photo shoot for CPR Training Kits.
- Sold our first CPR Training Kit.
Read this week…
Doing next week…
- Preparing marketing for Restart A Heart Day.
- Working with the Social Team to launch the Facebook Shop.
- Writing requirements for integrating Magento and Qubit to enable us to do visual testing and personalisation on the Online Shop.
- Reviewing marketing opportunities from the main BHF website.
- Analysing customer research and more competitor analysis for Ecards.
- Testing automated Weekly Finance Files.
- Creating workflow process maps based on Interface Design Documents to describe how some ecommerce processes will work with RMSP.
Interesting stat of the week..
- This year so far, email marketing has provide 10% of revenue, and is our best performing acquisition channel with a Bounce Rate of 36% and a Conversion Rate of 4.6%.
In the not too distant future….
- Integrating products we sell on Ebay into the Online Shop search results.
What happened this week…
- Launched CPR Training Kits on the Online Shop.
- Discussed attending wedding shows to promote our wedding products.
- Made product feeds available to support advertising.
- Replaced the search function on the Online Shop with a new improved version.
- Reviewed interfaces between AX and the warehouse system.
- Reviewed Interface Design Documents for interfaces between AX and Magento.
- Set up a dashboard for reporting on our Magento Development Work.
Read this week…
Doing next week…
- Launching our new Donate page to take donations independently of placing an order.
- Developing Order Status Updates to improve customer service.
- Marketing CPR Training Kits.
- Writing requirements for the interfaces between Magento and AX.
- User research to develop hypothesis for visual testing on the Online Shop.
- Increasing our Christmas Cards marketing.
- Developing blended search results on the Online Shop to show products available on Ebay.
- Improving our projects tracking and reporting.
- Working up a plan for developing another Magento site.
Interesting stat of the week…
- Over the last month, on the first page of the Christmas Cards category page the Religious filter was the most used with 0.37% of the clicks, the first card was the most clicked with 2.06% of the clicks, and the most clicked button was to go to page 2 of the Christmas cards with 7.38% of the clicks.
In the not too distant future…
- Testing different page layouts for different types of products.
What happened this week…
- Went to the iWeb Innovation Day and got lots of ideas for future improvements.
- Made changes to the data feeds to support advertising for Christmas cards.
- Monthly Finance meeting to review reporting and identify improvements.
- Met with the Social Team to prepare for our Facebook Shop going live.
- Ecommerce Monthly Management Meeting to begin thinking about our new strategy.
Read this week…
Doing next week…
- Reviewing interface design documents for RMSP.
- Market research at a wedding fair.
- Launching CPR Training Kits on the Online Shop.
- Advertising Christmas cards across more platforms.
- Testing the new donations customer journey.
- Meeting with the Optimisation Team to get Qubit set up for testing.
- Writing requirements for the interfaces between AX and Magento.
- Planning for introducing Freshdesk for Ecommerce.
Interesting stat of the week..
- Of all the customers that go into the checkout flow, 47% come from the main website, and once on the basket page 14% continue to shop, 22% exit the site, and 64% go on to the next checkout page.
In the not too distant future….
- Taking donations on the Online Shop.
What happened this week…
- Investigated and tested an integrated Facebook Shop.
- Started writing the project plan for ecards.
- Working on the Product Feeds to support advertising.
- Reviewed the new range of supporter merchandise.
- Improved the Magento Projects tracking sheet.
- Qubit Training.
- Began writing the requirements for the interface between AX & Magento.
- Updated the Ecommerce Business Risk Register.
- Launched the 2018 Diary.Objectives review meeting.
- Built a bot to help people choose Christmas Cards.
- RMSP Requirements gap analysis.
Read this week…
Doing next week..
- Setting up CPR Training Kits on the Online Shop.
- Promoting World Heart Day.
- Attending the iWeb Innovation Day.
- More Christmas Card Advertising.
- Finance forecasting for the next six months.
- Meeting with the Social Team to kickoff the Facebook Shop.
- Presenting at Ecommerce Management Meeting.
Interesting stat of the week…
- This week the Online Shop is seven years old. In that time 2,582,000 people have visited and placed over 65,000 orders.
In the not too distant future….
- A new strategy for the ecommerce business.
What happened this week…
- The new transactional email templates went live.
- Tested Hourly Order Exports to help the warehouse be more efficient in their order picking.
- Analysed call volumes and phone orders.
- Tested the new Weekly Finance Reports to automate our financial reporting.
- Met with our warehouse team to talk about the changes required as part of RMSP.
- Set up the tests for our Facebook Shop.
- Arranged for Christmas cards to be featured in the Heart Matters email newsletter in November.
- Designed our first marketing email for Christmas cards to go with 100 days till Christmas.
- Met the new Email Marketing Manager and talked about automating emails.
Read this week…
Doing next week…
- Reviewing Attributes in AX and how we’ll use them.
- Collating AX/Magento interface requirements.
- Working with the warehouse to help them utilise the new hourly order export files.
- Writing more development project requirements.
- Reviewing our Customer Services improvement plan.
- Reviewing Christmas card advertising.
- Preparing for the Ecommerce Monthly Management meeting.
- Starting marketing for World Heart Day.
Interesting stat of the week…
- Christmas cards this year compared to last year: The first page of products has seen a 272% increase in unique pageviews, conversion rate for all Christmas card pages is up 34%, and Christmas card revenue is up 116%. That’s a good start.
In the not too distant future….
- Ecards and digital products.
What happened this week…
- Set up products and marketing for World Heart Day.
- Started selling tickets for The Beating Hearts Ball.
- Started selling London to Brighton Off-road clothing.
- Started advertising Christmas cards.
- Did Defibrillator training.
- Prepared for an RMSP meeting with our warehouse partner.
- Approved the new transactional email templates going live.
- Consolidated drop-ship questions for RMSP interfaces.
Read this week…
Doing next week…
- Writing a briefing for using Freshdesk to handle customer services enquiries.
- Designing marketing emails for Christmas cards.
- Key User Familiarisation with Dynamics AX.
- Meeting with our warehouse partner to discuss to systems intergration.
- Automating sales reporting.
- Discussing the next steps for selling Defibrillators on the Online Shop.
- Meeting the new Email Marketing Manager.
- Analysing call volumes and the value of orders placed on the phone.
Interesting stat of the week…
- So far this year we’ve sold nearly 29,000 pin badges. That’s more than fifty-five jumbo jets worth of people with a British Heart Foundation pin badge.
In the not too distant future….
- Taking donations directly on the Online Shop