What happened this week…
Launched Heartfelt, along with international shipping. Reviewed CV’s submitted for the Ecommerce Executive role. Sent Heartfelt and Christmas Card marketing emails. Read this week…
Doing next week…
Going to a Commerce Futures Conference on Marketplaces. Discussing the SEO strategy for Reviews. Going to Ecommerce Expo. Getting a refund from Waterstones for my pre-order of Heartfelt. The Ecommerce Monthly Management Meeting. Interesting stat of the week…
We sold 67 copies of Heartfelt so far, the first order was placed less than 2 and ½ hours of launch, and we have orders from countries including Australia, US, New Zealand, Finland. In the not too distant future….
An Ecommerce Executive to help with the Online Shop.
What happened this week…
Wrote a presentation for the Heads of Fundraising about why and how we should work more together. Started planning the rollout of Trustpilot reviews for Online Shop customers. Customer Segment Analysis. Designed the first Christmas cards marketing email. The job advert for an Ecommerce Executive went live. Met with the Corporate Team to talk about marketing Christmas cards. Experimented with Slack and Google Calendar integrations to build a marketing plan workflow. Read this week…
Doing next week…
Launching Heartfelt for pre-order. Not presenting to the Heads of Fundraising (the meeting was cancelled). More customer segmentation work. Sending our first Christmas cards marketing email. Reviewing logistics process mapping. Talking about selling Blood Pressure Monitors. Preparing for the next Ecommerce Monthly Management Meeting. Interesting stat of the week…
A year ago the largest age group of customers was 45 – 54 at 27%, but now the largest age group is 35 – 44 at 33%, so we’re getting younger customers. In the not too distant future….
Interviewing for the Ecommerce Executive role.
What happened this week…
Wrote up last week’s Ecommerce Working Group meeting Cost analysis on data licenses and delivery charges Started working on a Project Prioritisation framework Did some best practice comparison with our work experience student Answered some interesting customer service queries Read this week…
Doing next week…
Doing more setup work for our first steps into multi-channel international selling. Finalising the Heartfelt marketing plan Promoting the new Ecommerce Executive role Preparing for presenting to the Heads of Fundraising Designing lots of emails for Christmas Cards, Heartfelt and Manchester to Brighton Bike Ride. Working with the Corporate Team to promote Christmas Cards to our corporate partners. Interesting stat of the week…
The Donation Place Cards have the highest Average Quantity per Order at 76. Must be a few supporters having autumn weddings. In the not too distant future….
Customer Segment dashboards with combined data from multiple sources
What happened this week…
Getting ready for the launch of Heartfelt. Visited Channel 4 to learn about advertising on TV and VOD. Ecommerce Monthly Management Meeting to prepare for the EWG. Ecommerce Working Group meeting to review project progress and refine the strategy for growth. Read this week…
What happened this week…
Reported on the first full week of Christmas Card sales at 81% up on the same week last year. Kicked-off another phase of the Process Mapping Project. Made a Reporting process map. Started a Magento development roadmap, and wrote lots of requirements. Reviewed sales of London to Brighton Travel Tickets and Clothing, and started planning for next year. Started planning for a complete Marketing Plan for the Online Shop. Prepared for the Ecommerce Monthly Management Meeting and Ecommerce Working Group. Set-up Related Products on all the Christmas Cards using a different approach to usual. Read this week…
Doing next week…
PHD Innovation Session. More investigation into Midas errors. More development requirements. Ecommerce Monthly Management Meeting. Ecommerce Working Group. Interesting stat of the week…
Comparing since the new site went live to the same period last year, the conversion rate has increased 66.61%. In the not too distant future….
Trustpilot reviews. More roadmapping. A really complicated Marketing Plan.
What happened this week…
Reported another 31% increase in sales compared to the same week last year. That puts this year’s revenue 73% up on the same time last year. Sold our first Christmas card, the Polar Express . Went to SoAmpli training to learn how to use our new social amplification platform, and had a really interesting chat with a Community Fundraising Manager. Improved Christmas Card product listings. Reviewed the logistics process maps that have been completed so far. Wrote a project plan for more Ecommerce Process Mapping. Met with the new RMSP BA. Wrote a report on London to Brighton sales on the Online Shop. Met with our logistics company. Read this week…
Interesting stat of the week…
The bounce rate for July was 39.66%, down 9.91% from 44.02% for the same period last year. Doing next week…
Kicking off another part of the Ecommerce Process Mapping Project Preparing for the Ecommerce Monthly Management Meeting and the Ecommerce Working Group. Sharing the Ecommerce Projects Roadmap and talking about better working with Fundraising. Working on the Heartfelt marketing plan. Starting to think about what an Annual Marketing Plan for the Online Shop might include. Investigating errors in last year’s sales reports. In the not too distant future….
Better order notification emails for customers. Building a better returns process for customers, logistics and reporting.
Did this week…
Reported a 31% increase to revenue against the same week last year. Documented the Online Product Lifecycle. Tested International Shipping development in Magento. Experimented with Customer Support solutions. Launched our new Running Vest and T-Shirts . Wrote the Marketing Plan for Christmas cards. Met with the Head of Mass Participation to establish better links between departments. Launched Christmas Cards on the Online Shop. Investigated an issue with the Merchandising System. Received my badge for Ecommerce Expo. Read this week…
Doing next week…
Improving the Christmas Cards listings with Related Products and better images. SoAmpli Training .Meeting the new RMSP Business Analyst. Preparing for presenting to the Heads of Fundraising. Monthly management meeting with our logistics company. Here are some happy cats
