Weeknotes 119

Roger on 16/11/2018

What happened this week…

  • Tested increasing the volume of Freshdesk emails.
  • Attended Sitecore training.
  • Reviewed the requirements for listing on Ebay through Magento.
  • Finished the first draft for the ‘Guide to writing a business case for your defibrillator’.
  • Set up and tested order export files for drop-shipping.
  • Began setting-up defibrillators in Magento.
  • Added the new Pride pin badge to the Online Shop.
  • Fixed issues with address lookup and search function.
  • Worked on fixing the sales tracking in analytics and tag manager.
  • Met with a new sports clothing supplier.
  • Updated the Ecommerce Time Tracker.

Read this week…

Doing next week…

  • Discussing the new range of events clothing.
  • Going live with order exports by warehouse.
  • Creating a Defibrillator Guardian certificate.
  • Writing requirements for handling bulk discount codes and product personalisation.
  • Continuing to add defibrillators and accessories to Magento.
  • Attending AX training.
  • Catching up with Christmas card advertising with the Digital team.
  • Meeting with the Customer First Programme Manager.

Interesting stat of the week…

  • Looking back over the past three years, the gender split of our customers has stayed broadly the same with 66% female and 34% male.

In the not too distant future….

  • Working more closely with the Events teams to enable events participants to order from the Online Shop.

Weeknotes 118

Roger on 09/11/2018

What happened this week…

  • Wrote a guide to writing a business case for defibrillators.
  • Fixed the email sending issues for Freshdesk.
  • Reviewed designs for the new brand sports clothing.
  • Caught up with the Digital team regarding Christmas card advertising.
  • Worked with the Data team regarding the Christmas Card email marketing.
  • Promoted Christmas cards in the monthly BHF newsletter to supporters.
  • Revised the brief for advertising defibrillators.
  • Added two new Christmas card designs to the online shop.
  • Reviewed Christmas card performance on Amazon.
  • Set up date fields and uploads in Dotmailer for defibrillator onboarding.
  • Began clearing stock in preparation for the RMSP cutover.
  • Helped the Social Team with the CPR chatbot.
  • Setting up FTP locations for dropship order exports.
  • Discussed selling bought-in goods on Ebay.
  • Set objectives for next year.
  • Updated the Ecommerce Time Tracker.

Read this week…

Doing next week…

  • Launching our Christmas themed donation page and footer banner.
  • Working on order exports by warehouse code,
  • Writing a guide to fundraising for defibrillators.
  • Planning for selling new goods on Ebay.
  • Setting up the FTP location for the Central Ordering site.
  • Writing requirements to automate finance reports.
  • Visiting a new sports clothing supplier.
  • Doing SiteCore training.

Interesting stat of the week…

  • Comparing the first week of November this year to last year, the number of visits performing a search increased 131%.

In the not to distant future…

  • Roadmapping by customer segments

Weeknotes 117

Roger on 02/11/2018

What happened this week…

  • Began planning ecommerce work for next year.
  • Launched donation upsells on the online shop.
  • Discussed stock take and cutover for RMSP.
  • Completed the range plan for defibrillators.
  • Met the new Retail Customer Services Manager.
  • Discussed the defibrillators project plan with the Survival Team.
  • Reviewed the event clothing range and analysed size breaks.
  • Discussed processes for importing bulk orders into the Central Ordering site.
  • Discussed merchandise ordering processes for Community Fundraising.
  • Working on the Marketing data brief for the Christmas Card Newsletter
  • Tested selling Christmas Cards on Amazon.
  • Added a recaptcha form to stop Russian spammers bring down the site.
  • Prepared content for a Christmas theme donation page.
  • Created a product line list for clearing stock.
  • Updated the Ecommerce Time Tracker.

Read this week…

Doing next week…

  • Writing content for defibrillator downloads.
  • Planning defibrillator customer journey presentation.
  • Setting up automated emails for defibrillator customer onboarding.
  • Creating product listings for defibrillators on Magento.
  • Writing objectives for Ecommerce for next year.
  • Reviewing the results of Christmas card featuring Heart Matters Newsletter.
  • Catching up with the Advertising Team on Christmas Cards.

Interesting stat of the week…

  • Comparing October this year to last year, referral traffic from the main website was down 29.5% (27,210 users) but organic traffic was up 112.5% (6,483 users).

In the not to distant future…

  • Visiting our new clothing supplier.

Weeknotes 116

Roger on 26/10/2018

What happened this week…

  • Discussed RMSP cutover plans for December and January.
  • Attended IPOS training.
  • Revised phase 1 ecommerce order management processes.
  • Booked tickets for the MedTech Innovation Expo.
  • Began learning about Lloyds Payment Gateway services.
  • Added South Downs Way Travel Tickets to the Online Shop.
  • Attended Introduction to mental health in the workplace training.
  • Worked on Christmas cards email marketing and advertising.
  • Worked on Amazon account validation.
  • Figured out ticket load balancing in Freshdesk.
  • Finalised the contracts with our first Blood Pressure Monitor and Defibrillator suppliers.
  • Worked with Events teams to improve ticket information.
  • Met with the Events clothing supplier.
  • Updated the Ecommerce Time Tracker

Read this week…

Doing next week…

  • Overview meeting to discuss Ecommerce activities for the next few months.
  • Discussing medical devices with the Giftware B&M Team.
  • Agreeing the range plan for medical devices.
  • Forecasting clothing sales for the next year.
  • Discussing data protection of connected medical devices.
  • Creating a Selling Defibrillators plan for the Survival team.
  • Implementing Captcha on the Online Shop to foil those Russian spammers.
  • Induction with the new Retail Customer Services Manager.
  • Discussing phase 1 ecommerce order management processes and cutover activities.
  • Discussing the Central Ordering site with the OneCRM team.

Interesting stat of the week…

  • Since moving to the new Online Shop the number of pageviews has increased 5.37% and the number of sessions per user has increased 2.88%, showing that people interacting with the Online Shop more, visiting more pages, using filters, etc.

In the not to distant future…

  • Listing a range of health devices on the Online Shop, including defibrillators, blood pressure monitors, weighing scales and pulse oxymeters.

Weeknotes 115

Roger on 19/10/2018

What happened this week…

  • Bought a DNA testing kit to see how a customer might experience it.
  • Tested back order and credit memo functionality in Magento.
  • Wrote the requirements for getting returns info into AX.
  • Helped launch the Restart A Heart Day CPR Chatbot.
  • Tested bundle and group products on Magento.
  • Started selling Christmas Cards on Amazon.
  • Met with the Cards Merchandising team to ensure Christmas card stock levels.
  • Completed a data brief and requested data for the November Christmas card marketing email.
  • Started competitor analysis of Blood Pressure Monitors.
  • Started customer analysis and user research for Blood Pressure Monitors.
  • Redesigned the delivery note for Ecommerce orders.
  • Got Christmas cards on the main website menu and shop page.
  • Started designing the Christmas card marketing email.
  • Updated the Ecommerce Time Tracker

Read this week…

Doing next week…

  • Setting up a Blood Pressure Monitor supplier.
  • Finish the Blood Pressure Monitor dashboard.
  • Doing IPOS Training.
  • Discussing the costs of the Magento dev work for imports into AX.
  • Designing Christmas card content for Heart Matters and monthly email newsletter.
  • Writing a marketing brief for blood pressure monitors.
  • Discussing how to deal with VAT on giveaway events clothing.
  • Refining requirements for the Central Ordering Site.
  • Looking into advertising Christmas cards on Amazon.

Interesting stat of the week…

  • The best performing product, the Wildflower Seeds Wedding Favours, achieved the same sales this year so far as the 256 worst performing products.

In the not to distant future…

  • Moving refunds, returns and cancellations into Magento to automate reporting into AX.

Weeknotes 114

Roger on 12/10/2018

What happened this week…

  • Went to the Pharmacy Show and met four new suppliers.
  • Wrote a supplier agreement for a blood pressure monitor supplier.
  • Tested the improvements to Donations for the Online Shop.
  • Reviewed and rewrote defibrillator web page content ready for sign-off.
  • Experimented with a canvas-type format for documenting a piece of work.
  • Reviewed the final changes to the AX sales interface.
  • Worked with the Infrastructure Team to make changes that will hopefully resolve some issues with Mimecast.
  • Completed the half year financial analysis of Ecommerce.
  • Created example export files for the Central Ordering Site.
  • Discussed working with Service Innovation & Evaluation on a public blood pressure testing campaign.
  • Discussed how the NDN can be more user-need driven.
  • Fedback on the CPR Chatbot for Restart A Heart Day.
  • Onboarded the Ebay Hub team to Freshdesk.

Read this week…

Doing next week…

  • Reviewing the Christmas card marketing plan.
  • Discussing RMSP cutover, stock take, and how to handle sales embargo.
  • Writing requirements for getting order cancellations and returns into AX.
  • Discussing the next steps for the new tender for the Events clothing supplier.
  • Following up with Blood Pressure Monitor suppliers.
  • Testing the IT changes for fixing the Mimecast/Freshdesk issue.
  • Writing the guide to writing a business case for your defibrillator.
  • Adding Donations upsell to the Online Shop.
  • Testing Back Order functionality in Magento.
  • Looking at Supervisr Rules in Freshdesk to see if they can be more useful.

Interesting stat of the week…

  • Since launching the new site, the Conversion Rate has increased 8.91%, the Abandon Rate has reduced by 4.10% and most surprisingly, the percentage of customers registering for an account has increased by 36.36%.

In the not to distant future…

  • Selling blood pressure monitors.

Weeknotes 113

Roger on 05/10/2018

What happened this week…

  • Discussed our approach to registering defibrillators with ambulance services.
  • Sent a survey to a few businesses to learn about their experience of buying defibrillators to validate some assumptions.
  • Wrote the first iteration of the guide to writing a business case for defibrillators.
  • Set up the EBay team on Freshdesk.
  • Tested moving the Online Shop email to Office 365.
  • Analysed the half year costs for Ecommerce.
  • Experimented with using Airtable API to call content into a chatbot.
  • Attended presentations from clothing suppliers.
  • Discussed clearing of the old stock and clothing rebuys with the Accessories team.
  • Scaled out the Christmas card Advertising
  • Added the 2019 Diary, 2 Christmas Pin Badges and London to Reading Travel Tickets to the Online Shop.
  • Fixed an Order Confirmation email issue.
  • Launched our new downloadable travel tickets for events teams.
  • Worked on the Donation upsell on the Online Shop.
  • Agreed an approach to handle pre-orders.
  • Discussed how to improve planning for Ecommerce.

Read this week…

Doing next week…

  • Attending the Pharmacy Show to meet with medical device suppliers.
  • Meeting with a Blood Pressure Monitor supplier.
  • Reviewing the returned agreement from one of our defibrillator suppliers.
  • Discussing handling partial-ship and short-ship orders in AX.
  • Adding to the defibrillator range plan.
  • Analysing Christmas card stock cover.
  • Arranging a meeting with Mimecast.
  • Reviewing defibrillator web page content.
  • Writing more for the guide to writing a business case for defibrillators.
  • Agreeing how to use codes in the Sales Export to support AX in recording sales and MDA in fulfilling orders.

Interesting stat of the week…

  • Comparing September 2018 to 2017, traffic from Google increased 173%, the percentage of that traffic that went to the basket increased by 72%, and the percentage of that traffic that completed an order increased by 69%.

In the not to distant future…

  • First iteration of drop-ship order exports.

Weeknotes 112

Roger on 28/09/2018

What happened this week…

  • Reviewed stock errors in Midas for correction before migration into AX.
  • Discussed product ranges with the Giftware and Cards B&M Teams.
  • Submitted changes to the BHF insurance policy to cover selling defibrillators.
  • Wrote content for defibrillator web pages.
  • Spoke to a Blood Pressure Monitor supplier.
  • New Crafts products went live on the Online Shop.
  • Worked with the L2B team to improve the customer experience of ordering travel tickets.
  • Booked a ticket for The Pharmacy Show.
  • Tested downloadable products and donation upsells on the Online Shop.
  • Met with the Danish Heart Foundation to discuss ecommerce.
  • Met with our agency to discuss the Central Ordering site.
  • Discussed cutover and stock take for RMSP.
  • Went to a Thinking Differently About Innovation talk.
  • Provided Christmas content for the BHF monthly and heart matters email newsletter.
  • Reviewed the Phase 1 & 2 Sales IDD.

Read this week…

Doing next week…

  • User research with businesses that own a defibrillator.
  • Writing a guide to writing a business case for defibrillators.
  • Trying to get Google Analytics working correctly.
  • Discussing the Stock Adjustments Interface and processing conflicts.
  • Attending sports kit supplier presentations.
  • Refining NDN user journeys.
  • Increasing advertising campaigns.
  • Discussing a solution for accepting pre-orders.
  • Documenting RMSP Phase 1 Ecommerce processes.
  • Experimenting with Christmas Takeover page designs.
  • Discussing dotmailer with the Email Marketing Team.
  • Writing our half year performance analysis.
  • Adding lots of travel tickets to the Online Shop.

Interesting stat of the week…

  • Comparing the last week with the same time last year, the percentage of users on mobile devices has increased 14.2% from 37.9% to 49.4%.

In the not to distant future…

  • Thinking about A/B testing on the Online Shop.

Weeknotes 111

Roger on 21/09/2018

What happened this week…

  • Listed Christmas cards on the Facebook Shop.
  • Worked on fixing issues with Google Analytics.
  • Discussed strategy and scope of the BiG on Ebay project.
  • Tested new functionality for Magento 2.
  • Started working on Christmas card marketing on the main website.
  • Discussed provisional timings for interfaces between AX and MDA.
  • Started looking at how to use the Ecommerce Time Tracker data to plan future activities.
  • Reviewed stock levels and analysed sales.
  • Worked on product information for defibrillators on the Online Shop.
  • Secured a place in the November email newsletter for Christmas cards.
  • Wrote content for the defibrillator web pages for selling to communities.
  • Met with the Stewardship Team to discuss using Freshdesk.
  • Discussed content planning and user journeys for the NDN.
  • Contacted a Blood Pressure Monitor supplier to discuss selling their products.
  • Helped with a Six Sigma Green Belt project to improve logistics at CSC.
  • Learned about advertising on LinkedIn.
  • Started selling King Of Hearts Ball Tickets for the Northern Ireland Community Fundraising Team.
  • Set up the defibrillator product range on Midas.

Read this week…

Doing next week…

  • Launching the Christmas Pin Badge range.
  • Discussing ecommerce with the Danish Heart Foundation.
  • Setting up the new crafts range on the Online Shop.
  • Going to a talk about thinking differently about innovation.
  • Completing defibrillator content for communities wanting to buy.
  • Clearing old stock as part of the tidy-up ahead of going live with AX.
  • Discussing the requirements for the new Central Ordering website with our Magento agency.
  • Meeting with the Giftware and Cards B&M Teams.
  • Discussing Blood Pressure Monitors with a new supplier.

Interesting stat of the week…

  • Comparing Sept ‘18 so far to the same period last year, the organic traffic to the Online Shop increased 243%. Traffic for the search term ‘British Heart Foundation Furniture’ increased 2,150%

In the not too distant future….

  • Christmas cards home page take over.

Weeknotes 110

Roger on 14/09/2018

What happened this week…

  • Wrote content for defibrillator web pages.
  • Discussed project scoping and strategy for new goods on Ebay.
  • Wrote some training for Freshdesk.
  • Began looking for suppliers for more medical devices.Reviewed the ITT for events clothing suppliers.
  • Updated the Selling Defibs dashboard.
  • Reported to the Selling Defibs Project Team.

Read this week…

Doing next week…

  • Testing downloadable products and the user experience.
  • Discussing how to handle not being able to accept orders for a month.
  • Working on defibrillator webpage content.
  • Reviewing the project scope for listing new goods on Ebay.
  • Planning a defibrillator photo shoot.Discussing Interface timings.Writing defibrillator FAQ’s.
  • Visiting CSC to talk about Customer Services, Freshdesk and the new Central Ordering site.
  • Update the Proof Of Concept document for the Central Ordering site.

Interesting stat of the week…

  • Comparing the first two weeks of September this year to last year, the Average Time of Page has increased 99%. And there are only 102 days till Christmas.

In the not too distant future….

  • Discussing the proposition for a B2B products and services website.