Planning actions from the Ecommerce Working Group.
Writing the project plan for how to fix returns and refunds data in Midas.
Sending a survey to Dechox customers to find out what products they’d like to see in the future.
Setting up test cases in Freshdesk to develop workflows with the Retail Customer Services team.
Writing Use Cases and Requirements for a script to move files in our FTP server.
Meeting with Topman to learn how they are using Qubit to personalise customer journeys.
Interesting stat of the week…
On clothing category pages the most clicked link is the ‘Page 2’ button, getting around 13% of clicks, and suggesting that people are looking through more of the range.
Following-up on the processes for data transfer between systems for reporting.
Meeting with the Social Media Team to arrange a ‘Name our teddy bear’ competition.
Starting to use SessionCam to understand the behaviour of visitors to the Online Shop.
Launching the new ‘Vintage Romance’ range of wedding favours.
Discussing the next phase of using Trustpilot to collect customer reviews.
Discussing how to improve our event’s marketing.
Developing Customer Personas.
Learning more about the AGR system.
Setting up advertising for new wedding’s range.
Presenting to the Ecommerce Working Group.
Interesting stat of the week…
For desktop visitor on the home page, the main banner gets 10% of the clicks, the tiles get between 1.7% (London to Brighton) and 4.95% (Gifts from the Heart). For mobile visitors, the main banner drops to 2%, the Search button gets the most clicks at 15%.
Arranged a meeting with Topman to learn how they use Qubit and added to our plan for using Qubit.
Worked with the My Marathon team to promote merchandise.
Updated the projects roadmap for May to October.
Switched off advertising for Wedding Favours to save budget whilst we wait for stock.
Delivered training to some of the Customer Support Centre team in how to use Freshdesk and what our next steps with the trial are.
Wrote the presentation for the Ecommerce Working Group comparing charity ecommerce websites.
Clarified some of the marketing plan for Wear It Beat It.
Wrote a wrap-up report on the performance of Dechox this year.
Had the Ecommerce Monthly Management Meeting to discuss barriers and challenges to us achieving our targets this year, and to look at the presentation for the Ecommerce Working Group.
Going to the Dotmailer Automation Workshop to look at ways of using automated emails.
Catching up with the current improvements to Magento.
Working with the Events teams to promote the Online Shop.
Launching the new wedding favours range.
Planning some organic social marketing tests.
Working on our Personalisation and Testing plan.
Doing some events based advertising.
Meeting with our Finance Team to begin to improve our reporting.
Interesting stat of the week…
Comparing the 1st Jan to 20th April 2017 to 2016 we see a 24% increase in Sessions and a 30% increase in Users, but the interesting thing is the increased diversity of where the traffic is coming from; Instagram, Twitter, Facebook, referrals from wedding sites and lots of other websites.
In the not too distant future….
How to get more donations through the Online Shop.
Reviewing the current round of Magento development work.
Teaching the CSC Team how to use Freshdesk.
Holding the Ecommerce Monthly Management Meeting for April where we’ll be discussing our presentation to the Ecommerce Working Group.
Meeting with the current/third WIBI Marketing Manager to talk about integrating our marketing efforts.
Working on a Testing Plan for Qubit.
Interesting stat of the week…
Our top ten selling items of clothing (men’s cycling jerseys and women’s hoodies) are only 4.7% of the clothing we offer, but account for 22.2% of income.
In the not too distant future….
Email automation workshop with Dotmailer to look at opportunities for improving our email journeys.
Setting up Google Ads for ‘Charity wedding favours’.
Finalising the transactional email templates.
Arranging to visit Topman to learn how they are using Qubit to personalise their website.
Writing our strategy and plan for personalisation and optimising customer journeys so that we know how we’re going to use Qubit.
Adding links to the main website to drive more and better traffic to the Online Shop.
Interesting stat of the week…
Over the last twelve months, we had 373,500 visitors, 44% of which left the site without looking at a second page, which leaves 250,500 visitors. Of those, 11,815 placed an order. That means 238,685 visitors (potential customers) didn’t find anything they wanted to buy
In the not too distant future….
The personalisation and optimisation of the Online Shop.
Lots of analysis of sales, orders, units, returns, refunds, categories, departments and stock from the past twelve months to understand the ecommerce performance.
Met with Community Fundraising to talk about working together on the Pedometer Challenge programme to sell more pedometers, and the Celebrations site to create a more cohesive offering for our weddings business.
Started talking about using Qubit for personalising and optimsing links between the main website and the Online Shop, including some quick wins of showing related merchandise on event sign-up confirmation pages.
Worked with the PR team to develop a case study around a supporter using our wedding favours at their wedding.
Set up Facebook advertising for the Online Shop to drive more potential customers.
The Ecommerce Monthly Management Meeting where we discussed the projects roadmap and agreed our strategic priorities for the next twelve months.
Product Development planning meetings for the weddings range.
Developing our product range strategy.
Building automated email journeys in Dotmailer.
Confirming our new transactional email templates.
Launching fascinators on the Online Shop.
More work with the Events Marketing team to integrate event sign-ups with advertising.
Doing some work on our competitor analysis.
Interesting stat of the week…
Comparing the last seven days with the same time last year, the number of users was up 17%, pageviews up 69%, time on the site up 30%, and bounce rate down 5.6%.
Discussing expanding our range of Wedding products.
Shifting focus on the Online Shop from Dechox to MyMarathon.
Sending emails to thousands of people about the Gifts From The Heart range.
Setting up Freshdesk for Ecommerce.
Product Development session to discuss introducing new products for the Online Shop.
Discussing having publications on the Online Shop.
Working on the integration between Magento and Dotmailer.
Testing Digital Pop-up Shop by taking payments and placing orders.
Planning the advertising tests for Wedding product development.
Setting traffic KPI’s for the Online Shop.
Interesting stat of the week…
The New Visitor/Returning Visitor split for Converters is 50/50. This means that half of the people that place orders do so on their first visit and half come back for further visits before placing an order.